Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) (Hardcover)

~ Mitchell Lewis Ditkoff (Author) "Once upon a time there was a caveman named Og who had a Big Idea..." (more)
Key Phrases: Big Idea, Idea Man

Editorial Reviews

Review

"Awake at the Wheel is a quick and enjoyable read. I found it so compelling that I read it in one sitting. Like the best-selling self-help book, Who Moved My Cheese, I think corporations that want their employees to be more innovative should buy bulk quantities of Awake at the Wheel and distribute it to them. I highly recommend this book!" -- Chuck Frey "Founder of www.InnovationTools.com"

--This text refers to the Paperback edition.

Review

"Awake at the Wheel is a quick and enjoyable read. I found it so compelling that I read it in one sitting. Like the best-selling self-help book, Who Moved My Cheese, I think corporations that want their employees to be more innovative should buy bulk quantities of Awake at the Wheel and distribute it to them. I highly recommend this book!" -- Chuck Frey "Founder of www.InnovationTools.com"

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Product Details

• Hardcover: 117 pages
• Publisher: Morgan James Publishing (May 1, 2008)
• Language: English
• ISBN-10: 1600372961
• ISBN-13: 978-1600372964
• Product Dimensions: 8.7 x 5.7 x 0.8 inches
• Shipping Weight: 8.5 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (40 customer reviews)
• Amazon.com Sales Rank: #2,786,971 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Creative Motivation, March 31, 2008

By	Garry Kvistad "Owner, Woodstock Chimes" (Shokan, NY USA) - See all my reviews (REAL NAME)

This review is from: Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) (Paperback)

Ditkoff uses his own creativity and humor to convey an approach to utilize both of these essential skills in the work place. Humor is serious business - or should be. I bought copies for each of my top management and will use it as a center piece for discussions at an upcoming manager's retreat. Everyone has many great ideas but few come to fruition without a proper approach. It takes a caveman mentality to help sometimes. Thanks OG!

6 of 6 people found the following review helpful:

5.0 out of 5 stars Really Cool Book, March 31, 2008

By	New York Reviewers (New York) - See all my reviews

This review is from: Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) (Paperback)

Mitchell Ditkoff's new book is so cool! Finally, someone has written an innovation book that is fun to read AND provides a roadmap for innovation success. I've read some of his work in the past, and this is the best yet.

6 of 6 people found the following review helpful:

5.0 out of 5 stars Fantastic for Idea Lovers, March 31, 2008

By	nettie hartsock "nettie" (Austin, TX) - See all my reviews

This review is from: Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) (Paperback)

If your looking for a book that will inform, inspire and invigorate your idea process at your company this is the book to read.

Ditkoff's take on "Wheely Good Practices" alone is worth the price of the book itself. I particularly loved the "Tooling up Tool Box" and the detailed information on the Edison/Dali creative thinking technique.

Brilliant stuff!