Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorder (Paperback)

by Tony Rubleski (Author), Jeffrey Gitomer (Foreword)

Editorial Reviews

Review
"We all know that we're unique, proving it is the difference and Mind Capture is the key to that success. Every entrepreneur and small business should own a copy. Tony is brilliant and knows what he is talking about. He has thought of all circumstances and found ways to improve." -- John Assaraf "Author & President of OneCoach.com New York Times Bestseller "Having It All""

Product Description
FINALLY! A New Business Book That's Not Boring And Long Overdue. In mind capture you'll discover: *Ways to quickly investigate, cross pollinate and then detonate ideas into your marketing and sales efforts for maximum profits *Proven ways to crank up sales immediately and make your marketing sizzle *Simple strategies to save you time and money from becoming a marketing victim *Actual exhibits of successful marketing and publicity techniques in action *Why the shift from sales pitch to great content is critical to your success *How to quickly stand out in the age of media chaos and advertising noise to capture attention, repeat business and referrals Each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry you've found the perfect book.

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Product Details

• Paperback: 196 pages
• Publisher: Morgan James Publishing (August 1, 2008)
• Language: English
• ISBN-10: 1600374573
• ISBN-13: 978-1600374579
• Product Dimensions: 8.9 x 6 x 0.7 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #403,194 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

5.0 out of 5 stars Tony has done it again!, July 25, 2008

By	PromoteMichigan - See all my reviews

I am a long time follower of Tony Rubleski and his real-world marketing strategies. I've been anxiously awaiting the publication of this newest title - Mind Capture: How You Can Stand Out In the Age of Advertising Deficit Disorder. I couldn't get my hands on the review copy fast enough...with highlighter and post-its in hand...to look for new ideas on how I can help my clients (primarily travel/tourism/entertainment markets) get noticed in this fast paced world of ours. Tony's easy-to-follow marketing ideas are perfect for those just getting started in promotion. His practices are also reminders to those of us who have been making a living at it for years that it doesn't have to be rocket science to work. We often over think the processes and Tony's book helps us come back to the simplicity of it all. No matter your business, every single employee contributes to marketing and PR, whether it's in their title or not. This book reinforces that. I recommend that CEOs buy multiple copies and distribute them with the paychecks on Friday. It's a bonus your employees will greatly appreciate -- and one that you ultimately will benefit from. KUDOS Tony...job well done (again)!!!

4 of 5 people found the following review helpful:

5.0 out of 5 stars Long Time Reader First Time Reviewer, July 29, 2008

By	Scott Seifferlein "GrandRapidsGolfLesson.com" (Grand Rapids, MI) - See all my reviews (REAL NAME)

Scott Seifferlein here, long time Rubleski reader, first time reviewer.

I am really P.O'd! I'll tell you why in a sec.

I picked up a pre-release copy of Tony's new book on Friday and was fortunate enough to be at his speaking event for the Lakeshore Business Community. He even autographed the book for me!

Well, this is why I am P.O'd! I finished the book Sunday afternoon. And now I have a ton of work to do! Can you believe it this book actually gave me work to do! I ear-marked 29 pages to refer back to and implement in my business. Good grief, if I hadn't read this book I would just continue to go through the motions in my business, not change anything, and not make any money. Now I have 29 things to implement, all of which take work and all of which will make my business more money. What a predicament I am in!

If I lived in France, I would really be up a creek!

Well, gotta go implement! Thanks a lot Tony!

1 of 1 people found the following review helpful:

5.0 out of 5 stars The Essential Guide for Business Success!, July 29, 2008

By	Dave Sheffield "The Shef" (Eldridge) - See all my reviews (REAL NAME)

This book is an easy to read, no-nonsense guide to what it takes to survive in today's competitive advertising world. A must for everyone!