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The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them
 
 
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The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them (Paperback)

by Ilise Benun (Author), Peleg Top (Author)
Key Phrases: top design, labor hourly rate, sig file, New York City, Peleg Top, Graphic Artists Guild (more...)
4.2 out of 5 stars See all reviews (9 customer reviews)

List Price: $19.99
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Frequently Bought Together

The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them + Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines) + The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business (Third Updated Edition)
Price For All Three: $59.79

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Editorial Reviews

Product Description
The Designer's Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan--along with small actionable steps to take to reach their financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business. The book also touches on tricky subjects such as how to talk about money with clients and prospects, how to figure out a fair hourly rate, and how to give an accurate estimate for a project.

About the Author
A marketing consultant to creatives since 1988, Ilise Benun partnered with designer Peleg Top in 2004 to create Marketing Mentor, a company dedicated to teaching self-employed creatives how to market their work. Benun’s marketing articles have been featured in national publications such as The New York Times, The Globe and Mail, The Journal News, The Denver Post, Inc. Magazine, Self, Essence, and Working Woman.

Product Details

  • Paperback: 288 pages
  • Publisher: How (March 2, 2008)
  • Language: English
  • ISBN-10: 1600610080
  • ISBN-13: 978-1600610080
  • Product Dimensions: 8.9 x 6 x 0.8 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars See all reviews (9 customer reviews)
  • Amazon.com Sales Rank: #32,004 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #46 in  Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Graphic Arts
    #97 in  Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Commercial

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Customer Reviews

9 Reviews
5 star:
 (4)
4 star:
 (4)
3 star:    (0)
2 star:
 (1)
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Average Customer Review
4.2 out of 5 stars (9 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
7 of 7 people found the following review helpful:
4.0 out of 5 stars A much needed book in a sea of Marketing books!, July 11, 2008
When I first picked up this book it was because it was recommended to me by another designer that I respect and trust. I have to whole hearty admit that in the beginning I was very skeptically of what this book could offer to me. Over the past few months since I started my design business I have read tons and tons of marketing books only to find out that the basic marketing principle seems to be the more you do the better the results. In the end marketing is one thing I have seen most designers struggle with on many of the forums I visit and websites I look over. The fact is most people are not natural marketers or good at pricing themselves. But in the end is this book going to change that?

I am proud to announce that this book should change many of the things you do. If your a firm believer in hating marketing books that try to sell you other pieces of marketing junk from the authors website then you will love this book. Both of the author's are very clear in their goals and it's obvious that they have the experience and know how of running a business and making it successful without you having to buy anything else they sell. Some people judge books by nuggets of real solid information and I have to say this book is one of the few that I dared not to skip any pages for fear of not getting another good tip or piece of advice to make my business better.

For those who are looking for the guts of the book, the book is separated by two portions: Marketing and Pricing. Two huge issues on a designers plate when they are trying to start a business. The marketing chapters are really well thought out, anyone who has run a design business is going to shake their head through this chapter as they cover many of the things that most of us DON'T DO but should. They even provide worksheets to be filled out at the end of most areas so that you can keep track and build. The pricing chapters are also solid and help you to think about pricing in a new light through the eyes of seasoned designer which I honestly thought was going to be a waste of the book but wasn't.

PROS: Decent amounts of information, good worksheets that help you to build your prefect business, NO in book marketing like Guerrilla marketing or any of those other marketing guys who write books and not really understand what they sell and it feels good to buy from a REAL designer.

CONS: NO printable worksheet on the website (I hate marking up my books), no real talk about what happens if you don't have trade organizations in your market, no real talk about expanding your marketing across the country or internationally.

OVERALL: The book is very well worth the money you pay. While a few glitches in my mind kept it from being a 5 star I feel that it is still the best on the marketing for designers. It has become my recommended book of choice and I really enjoyed reading it and I'll enjoy going back to fill out the worksheets when I read it again.

Patrick
[...]
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Hugely Helpful, April 4, 2009
By Kayle Simon (Clarksville, MD USA) - See all my reviews
(REAL NAME)   
I have several times ordered books or tapes that I thought would help me with making decisions about how to move my company forward, how to price, how to market, etc. They have all fallen short with too-general advice or off-subject musings. This one is actually doing what it says it will do...I'm finding it's almost like a road map, helping me to pick my direction, pushing me to think differently, and clarifying things that used to confuse me. Bravo!
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Great book for anyone in design industry, August 20, 2008
I'm not a designer myself, but I own a web design company. This book had some great advice, and really did a good job of targeting some specifics to the design industry. Despite having read plenty of marketing books already, I picked up a few new things from here. The info that's common in business books was presented as well, but in a way that it directly pertained to the design industry.

Great job!
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Most Recent Customer Reviews

4.0 out of 5 stars Excellent start up book!
Concepts are express in a very clear way. It goes straight to the point.
The design is very good. I am very happy with it!
Published 1 month ago by Guillermina Manon-gonjon

5.0 out of 5 stars Managing design
This book is one of the most practice-oriented I've ever read. It's structured in a "question-answer" way to give useful advices and tools for starting and managing creative... Read more
Published 1 month ago by Maria Stashenko

4.0 out of 5 stars Very good golden nuggets on pricing from a designer standpoint
Good foundation for the Design industry and the entrepreneur. I really enjoyed the information on pricing. Read more
Published 2 months ago by Mark Deo

2.0 out of 5 stars Not for stay-home mom soloprenuers
This book is not too helpful to me in my specific situation, as a soloprenuer at home mom with 4 kids, very young. Read more
Published 3 months ago by Lisa Jackson

5.0 out of 5 stars Las claves del marketing de servicios creativos
Libro clave para conocer y manejar las herramientas del marketing de servicios de diseńo. 100% recomendable.
Published 10 months ago by Packman

5.0 out of 5 stars A really good book on marketing.
If your a freelancer of any sort, not just a designer, and you need help with your marketing then this is a book you should read. Read more
Published 11 months ago by Jason E. Shultz

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