Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous [Paperback]

Jordan McAuley (Author), Joe Vitale (Performer), Dan S Kennedy (Foreword)

Editorial Reviews

Product Description

ABOUT THE BOOK:

(Voucher inside for FREE ACCESS to Contact Any Celebrity's online database - a $29.97 value.)

"Bouncy and optimistic, this unusual advice may well yield a slice of celebrity gold."
- Kirkus Discoveries, Nielsen Business Media

Foreword by Dan Kennedy, Author of No B.S. Marketing to the Affluent & No B.S. Books series from Entrepreneur Press.

Publicity professional Jordan McAuley offers tips on tapping celebrity power to sell one's product or self.

Like it or not, we live in a celebrity culture. Stars dominate, so why not ride their coattails and benefit by getting your product associated with an appropriate celebrity?

McAuley presents intelligent, insider advice on matching product with celebrity, plus simple-sounding but effective information such as using FedEx over UPS, as FedEx radiates importance. He provides a variety of sources for celebrity contact information, notably his Contact Any Celebrity website, though to his credit the author doesn't stint on providing his competitor's contact information.

It is McAuley's intention to guide readers toward getting their product into celebrity hands, and/or obtaining low-cost or free celebrity endorsements. Like most folks, celebrities enjoy free stuff, writes the author, but you must have a quality product -- professionally packaged and delivered -- to have a chance of catching a star's eye.

He explains the value of gift bags and product samples, along with interviews with people who successfully used his approach. Producers are always looking for free products to use in their films and TV shows, thus free product placement.

Yes, readers can start at the bottom -- generate email lists, write a blog, get a speaking engagement at the local Rotary Club to build their brand and self-publish rather than attempt to go through more traditional publishing routes.

Instead, McAuley advocates that readers take advantage of these celebrity-access loopholes, but notes that laying the groundwork and perseverance are key. Rome, or the next trendy product, wasn't built in a day.

From the Publisher

WHAT PEOPLE ARE SAYING:

"This incredible book shows you how to 'hitch your wagon to a star' in your upward climb."
- Brian Tracy, President, Brian Tracy International

"Here's your easiest, smartest, most cost-effective way to explode sales and set new records!"
- Joe Vitale, Author of The Attractor Factor & contributor to The Secret

"You have in your hands a very important resource. It could lead to doubling or multiplying your income by a number of different means when you `celebrity-ize' your business."

- Dan Kennedy, President, Glazer-Kennedy Insider's Circle

"This book ROCKS! I've long been aware of the power of marketing with celebrities, but had no idea how many easy ways there are to not only contact them, but use them to make yourself a lot more money! I'm going to buy copies for all my clients."
- Ali Brown, President, Ali International

"Why have a typical boring business? When instead armed with a few insider secrets, you can add the excitement and "wow" factor of a celebrity to skyrocket your business. Where do you find these insider secrets? Inside the pages of Celebrity Leverage. Our society has become so celebrity-centric and the media is giving more and more coverage to anything celebrity related. Jordan has put together a terrific book."
- Yanik Silver, Founder, Maverick Business Adventures

"I was blown away at the many valuable tips in Celebrity Leverage that will dramatically enhance any marketing program, give you instant credibility, and drive sales. I strongly recommend this book - it should be a college course."
- Joseph Sugarman, Chairman, BluBlocker Corporation

"I tell my readers that the best way to improve marketing response rates is with endorsements. And the best way to use celebrity endorsements to improve your marketing results is by reading Jordan McAuley's excellent new book, Celebrity Leverage."
- Bob Bly, Author of The Adweek Copywriting Handbook

"I've made myself millions of dollars leveraging and linking myself, my company and my clients to famous people. Not only is it smart marketing - it's fun! Once you read Jordan McAuley's book, you'll have a step-by-step process for yourself. I call this ELF Marketing. That's easy, lucrative and fun!"
- Joe Polish, President, Piranha Marketing, Inc.

"I strongly suggest you read this book when you need to get endorsements for your books or products. In case you're running a charity auction, you can even use this book to get autographed items for your fundraisers. Lots more uses too."
- Dan Janal, Founder & President, PR LEADS

"The idea of a celebrity leverage book is a good and valuable one. Jordan certainly has the credentials."
- Michael Levine, President of Levine Communications

"With celebrity news and gossip hotter than ever, many authors, speakers, consultants, experts - even businesses and nonprofits - are leaving money on the table if they aren't tying their product, service, cause or issue to the celebs. Celebrity Leverage will show you how with clever, creative and helpful tips for getting through the gatekeepers."
- Joan Stewart, President, The Publicity Hound

"Seeing to leverage strategic methods to build your brand to greatness with consumers/ Look now further than Jordan McAuley's celebrity expertise, where you'll learn how celebrity association can lead you to riches."
- Robb Hecht, Vice President of Digital Strategy, Ketchum Public Relations

"Hitching your marketing message to a celebrity will skyrocket your power to influence many times over. Jordan McAuley's shows you exactly how to use big name star power in your business. Getting celebrity endorsements is easier than you think."
- Susan Berkley, President, The Great Voice Company

"Celebrities = Attention. Trying to separate yourself and your business from the clutter is the hardest part of marketing. With celebrities, that hard work is done for you. My use of celebrities has made everything I do a lot easier. This book is the authoritative guide for experts and a great introduction to those new to using celebrities."
- Robert Skrob, President, Information Marketing Association

"Jordan McAuley is the man when it comes to contacting celebrities. He knows exactly how to reach the seemingly unreachable and now, with this book, he has outlined a simple and clear plan for you to do the same. Celebrity Leverage is the definitive guide to harnessing the power of celebrities to build incredible buzz about your products and services."
- Donna Cutting, Author of The Celebrity Experience

"Jordan's unique insight and information can do for your business what it has done for countless autograph enthusiasts' collections. Namely, increase its value, worth and "fun factor." A must-have for anyone serious about competing in today's celebrity-driven markets."
- Anthony D. Record, Contributing Editor, Autograph Magazine

"Jordan McAuley is the undisputed master on how to use celebrities to sell your stuff. Grab a copy of Celebrity Leverage and catapult your products (or yourself) into the spotlight!"
- Tsufit, Author of Step Into the Spotlight!

"Celebrity Leverage is an invaluable book on locating and securing celebrity endorsements to help market your product or service. When I obtained over 50 prestigious endorsements for my first book, the instant credibility quickly lead to key media including the Today Show, CNN, a PBS documentary, Woman's Day, Prevention and an AARP Bulletin cover story. I also host a radio program, write a syndicated column and two blogs, and am a sought-after international speaker, delivering 150 keynotes including one to the Florida House of Representatives. Believe me - celebrity endorsements are priceless!"
- Jacqueline Marcell, Author of Elder Rage

"As an agency specializing in word of mouth marketing, we are always looking for ways to get the media and consumers talking. Prior to reading Jordan's work, we viewed celebrity association as a hit or miss prospect at best. Jordan's book has encouraged us to make use of celebrities in our clients' marketing plans and cut through the noise of conventional marketing."
- Bill Balderaze, President, Webbed Marketing

"Get the rich and famous to make you rich and famous! This is an invaluable resource."
- Jess Todtfeld, President, Media Training Worldwide

"When you use Jordan's resources for celebrity endorsements for your product or book, you can become the star!"
- Jess Kennedy Williams, Author of Heartbreak-free Dating

"It's a given that, once you are allied or positioned with a person who has greater influence, you are automatically perceived as having more influence, too. Do you want more influence? More connections? Product placement? Media coverage? Jordan McAuley has made it easy for you to get all of that, and a whole lot more, when you use the ideas, tools and resources in his book Celebrity Leverage. I invite you to get it right now so you, too, can discover how to connect with, obtain and use celebrity power."
- Angela Treat Lyon, Author of Change Your Mind! with EFT

"Want to utilize the appeal of celebrities to make your business or products stand out? You don't need to spend millions like Nike or Pepsi. Just read Jordan McAuley's Celebrity Leverage. You'll find out the secrets any small business owner can use to benefit from 'celebrity power' for as little as the cost of postage. Buy this book now and follow Jordan's easy to implement advice. Then site back and watch your sales skyrocket."
- Mahesh Grossman, Author of Write a Book Without Lifting a Finger

"Jordan McAuley is dedicated to providing in-depth details about the priceless opportunities celebrity association creates. He offers a wealth of information including a comprehensive database of celebrity contact, celebrity gift bag opportunities, success stories, expert interviews and step-by-step guides on how to use these resources to grow your business."
- Rebecca Lightsey, President of Gifted Presence Gift Bags

"Using celebrities and celebrity tie-ins are a couple of the absolute best ways to get free publicity, especially on the radio. Jordan's book tells you exactly how to capitalize on celebrities. It's an indispensable tool. I highly recommend it."
- Alex Carroll, Author of The Radio Publicity Manual

"No matter what business you're in, you need celebrity endorsements and Jordan McAuley is a master at getting them! Double your business, double your credibility and double your fun with Jordan's fabulous book Celebrity Leverage."
- Sandy Grason, Author of Journalution

"It's obvious. We live in a celebrity-obsessed society. That can be turned into a HUGE jackpot for you. But, if you don't understand how it can benefit you, or how to use it to your advantage, you'll quickly be left in the dust. Celebrity Leverage will give you the jump, the lead, the advantage you need - and MUST have - in order to thrive."
- Paul Hartunian, Author of 101 Sizzling Hot Ways to Get Publicity

ABOUT THE AUTHOR:

Jordan McAuley's record spans more than a decade in publicity, marketing, entrepreneurship and events.

Known as the "King of Celebrity Contacts," his Contact Any Celebrity service is one of the most respected publicity resources in the world, with a blue-chip roster of marketers, publicists, nonprofits and media clients who rely on it to get endorsements, donations, interviews, and more.

McAuley and his books have been featured by USA Today, The Associated Press, The Wall Street Journal, Investor's Business Daily, Entertainment Weekly, Star Magazine, The Village Voice, Entrepreneur Magazine, Out Magazine, Instinct Magazine, and Publishers Weekly plus other local and national media.

He has also appeared on CNN, National Public Radio (NPR), E! Online, Gawker, Better TV, and Sirius/XM Satellite Radio.

McAuley got his start as an intern in the publicity departments of CNN and Turner Entertainment in Atlanta. He also worked at a prominent modeling agency in South Beach, Miami; a film production company in Hollywood, California; and a top talent agency in Beverly Hills.

McAuley is featured in several best-selling books including Timothy Ferris' The 4-Hour Workweek, Dan Kennedy's No B.S. Guide to Marketing to the Affluent, Dan Poynter's Publishing Encyclopedia, John Kremer's 1001 Ways to Market Your Books, Robin Blakely's Get PR Therapy, and Tsufit's Step Into the Spotlight: A Guide to Getting Noticed.

McAuley is the author of the best-selling annual directory, The Celebrity Black Book, plus Secrets to Contacting Celebrities: 101 Ways to Reach the Rich & Famous.

He is a member of the Public Relations Society of America (PRSA), the Independent Book Publishers Association (IBPA), the GLAAD Media Circle, the Information Marketing Association (IMA) and the Association of Fundraising Professionals (AFP).

Jordan McAuley was born and raised in Atlanta, Georgia. He graduated with a Bachelor of Science in Communication (Motion Picture Business and English Literature) from the University of Miami in 2000.

Product Details

• Paperback: 264 pages
• Publisher: Mega Niche Media (January 11, 2010)
• Language: English
• ISBN-10: 1604870060
• ISBN-13: 978-1604870060
• Product Dimensions: 9 x 6 x 0.6 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Bestsellers Rank: #212,268 in Books (See Top 100 in Books)

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  Books > Business & Investing > Marketing & Sales > Public Relations

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Learn to put the power of celebrity to work for your business, January 21, 2010

By	Scott Fox - Author of Internet Riches & e-Ric... (Los Angeles, California, USA) - See all my reviews

This review is from: Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous (Paperback)

Jordan McCauley has written a first-rate guide to boosting your business through the power of celebrity endorsements. The book shines a welcome light on the business of celebrity. It can teach you how associating your brand and products with celebrities can increase your credibility, make your products more desirable, and even allow you to raise your prices.

Based on his own experience as publisher of the Celebrity Black Book and building the highly successful [...] web site, Jordan explains in detail how you can contact celebrities and convince them to help you.

The book is full of the practical details that you'll need to know to attract celebrity involvement, whether you are new to the Hollywood scene or an experienced PR or agency pro.
Tactics explained in the book (often through case studies or expert interviews) include how to:
- find contact info for celebrities
- get past gatekeepers to reach celebrities
- arrange product placement in movies, TV and videos
- hire celebrities for events or endorsements

The second half of the book also provides guidance on how to build your own brand to make yourself into a celebrity. Jordan suggests that writing a book, getting booked on TV and radio, and being quoted in newspapers are all additional steps toward positioning yourself as an expert and eventual celeb yourself.
Valuable lessons for marketers and business owners in today's age of celebrity.

Scott Fox
Author, [...]

2 of 2 people found the following review helpful:

5.0 out of 5 stars Grade `A' advice! Practical and usable., May 25, 2010

By	M. Palmer "book savant" (Los Angeles, CA) - See all my reviews (REAL NAME)

Amazon Verified Purchase

This review is from: Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous (Paperback)

This celebrity go-getter creates an uproar of excitement and application when in the right hands. This book is all about actionable efforts that lead to boundless success if in the hands of someone who's hungry for it! Superb for getting any product, book or service in the right hands. I'm IN LOVE!!! Period. As a partner for this outstanding resource check out The Magic Touch: How to make $100,000 per year as a massage Therapist by Meagan R. Holub. Chapters 4 and 8 of The Magic Touch really get into some practical, right now kind of application that service professionals can use to build a celebrity geared business. 5 stars for both!

2 of 2 people found the following review helpful:

5.0 out of 5 stars A guide that should not be missed for businesses who want to get their product moving quick, February 9, 2010

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous (Paperback)

People want to be like their heroes, so if their hero says they like something, they'll follow suit. "Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity" delves into how businesses get these all powerful celebrity endorsements for their products and getting their products well known. With many tips that are not stated in advertising in getting a celebrity on board, "Celebrity Leverage" is a guide that should not be missed for businesses who want to get their product moving quick.