Measuring the Success of Your Website: A Customer-centric Approach to Website Management (Paperback)

~ Hurol Inan (Author)

Editorial Reviews

Product Description

The only way to know if your website fills the needs of your customers, or drives them away, is to measure its effectiveness.

• A valuable resources for those businesses seeking to develop a website for the first time.
• Focuses on measuring and analyzing the business, rather than techincal, implications of the website.
• User friendly - does not use techincal jargon.

Can you confidently say your website is working? What is it meant to do? Are you getting a return on the investment you made to build, operate and maintain this site? Is your website fulfilling the needs of your customers? Does it keep them coming back or drive them away? The only way to know for sure is to measure it. The need for awareness about web management practices and its possibilities for business, especially in the area of customer relations, has skyrocketed. Many businesses became caught in the 'Internet Rush' and created websites too quickly, with no planning or objectives and at a high cost. This is an invaluable resource for these businesses and those seeking to develop a website for the first time. Hurol Inan does not use technical jargon and focuses on the business implications and necessity of measuring and analyzing a website, not the technical aspect of administration. Measuring the Success of Your Website delivers the knowledge, techniques and solutions required to implement practical and sensible measurement practices. It determines how well your website meets the needs of your online customers, how they interact with it, and identify the changes you need to make for your website to be more successful and to keep your customers coming back.

Hurol Inan is an eBusiness consultant with Eclipse Group Ltd.

From the Back Cover

The only way to know if your website fills the needs of your customers, or drives them away, is to measure its effectiveness.

* A valuable resources for those businesses seeking to develop a website for the first time.
* Focuses on measuring and analyzing the business, rather than techincal, implications of the website.
* User friendly - does not use techincal jargon.
Can you confidently say your website is working? What is it meant to do? Are you getting a return on the investment you made to build, operate and maintain this site? Is your website fulfilling the needs of your customers? Does it keep them coming back or drive them away? The only way to know for sure is to measure it. The need for awareness about web management practices and its possibilities for business, especially in the area of customer relations, has skyrocketed. Many businesses became caught in the 'Internet Rush' and created websites too quickly, with no planning or objectives and at a high cost. This is an invaluable resource for these businesses and those seeking to develop a website for the first time. Hurol Inan does not use technical jargon and focuses on the business implications and necessity of measuring and analyzing a website, not the technical aspect of administration. Measuring the Success of Your Website delivers the knowledge, techniques and solutions required to implement practical and sensible measurement practices. It determines how well your website meets the needs of your online customers, how they interact with it, and identify the changes you need to make for your website to be more successful and to keep your customers coming back.

Hurol Inan is an eBusiness consultant with Eclipse Group Ltd., a Deloitte Touche Tohmatsu company and is the founder of eBusinessResourceCenter, a resource for e-Business professionals.

Product Details

• Paperback: 260 pages
• Publisher: Longman Publishing Group; 1st edition (January 18, 2002)
• Language: English
• ISBN-10: 1740096487
• ISBN-13: 978-1740096485
• Product Dimensions: 8.3 x 6.8 x 0.8 inches
• Shipping Weight: 13.9 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #1,229,647 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars The best yet on Web Measurement, June 7, 2002

By	Ashley Friedlein (London, London United Kingdom) - See all my reviews

I can't believe I'm going to be the only fan of this book once its popularity spreads further out of the author's native Australia. It is the best book yet that I have read on the topic of Web site measurement and analysis. Admittedly there aren't that many out there yet on this increasingly hot topic but it is infinitely better than, say, "Web Site Analysis and Reporting" and soon I'll be able to judge how it compares to Jim Sterne's book "Web Metrics" which is just out.

Why do I like it? Hurol Inan, the author, spent eleven years at Andersen Consulting and Deloitte Touche Tohmatsu, which helps ensure that the focus is a commercial one and based on a wealth of business experience. Furthermore, far from being too `management consulting' to be intelligible and practical, the book addresses operational and implementation issues as well as giving enough technical detail without being overwhelming.

That said, I found the first half of the book, which is more business and marketing in focus, to be superior to the second half which is a little light at times on the operational and implementation side of things. That does mean it is easy to read, however, and communicates the key concepts, practices and approaches clearly and succinctly.

Definitely worth a read. The accompanying Web site is also a good resource of supplementary information including vendor details.

Ashley Friedlein
CEO: e-consultancy
Author: 1) "Web Project Management: Delivering Successful Commercial Web Sites" 2) "Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships and Site Measurement" (pub. Oct 2002)

7 of 7 people found the following review helpful:

5.0 out of 5 stars Bring a Business Perspective ........, September 23, 2002

By	George Wiley (CA, USA) - See all my reviews

I am responsible for the web metrics in a financial corporation in California. This is the first book I have come across that brings the much needed business perspective to our online initiatives (not biased towards online marketing and advertising).

Equipped with the ideas and the framework put forward in the book, I was able to influence the direction of our web site. It was full with material that helped me raised the awareness of measurement across our organisation. Additionally, it also provided some starting points towards the implementation of web metrics.

This book is definitely one of the first when it comes to web site management.

I like the style of the book as well. Well written, to the point.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Well structured, encouraging, smart, April 20, 2003

By	JOSE (Huelva, Spain) - See all my reviews

You are not going to find such an useful review of the state of the art in Web Metrics in any other book. The content is clear and structured. Perhaps the only weakness is the length of the book. Hurol Inan has knowledge enough on the subject to expand the information about specific metrics that are just defined, but not thoroughly explained in the book. Fortunately, the companion website helps to expand some of the topics in the book. Additionally, other books on the topic seems more like a presentation of the services provided by the author rather than a true explanation on web metric. Fortunately, Hurol Inan writes in a much more objective style.

In summary, an extremely useful introduction.