Sticky Wisdom: How to Start a Creative Revolution at Work (Paperback)

~ Dave Allan (Author), Matt Kingdon (Author), Kris Murrin (Author), Daz Rudkin (Author) "You do the same things every day..." (more)
Key Phrases: sticky wisdom, greenhousing behaviour, pocket greenhouse, The Container Store, Animal Kingdom, Richer Sounds (more...)

Editorial Reviews

Review

"...I found the book easy to read and understand, full of common sense and curiously compelling..." (City to Cities, August/September 2002)

"...it's one of those rare books that could make a radical difference to the way you work and see the world, whilst being a genuine source of pleasure to read..." (Research Magazine, September 2002)

Product Description

What if you reallly knew how to organize creativity at work - not just talk about the need for it?

What if the answer was to change the way you behave - not the way you think?

What if you started a creative revolution at work now?

Sticky Wisdom is a revised and updated edition of the book ?What If!: How to Start a Creative Revolution at Work which was published to worldwide acclaim.

Here's what people said about the book:

"I've seen ?What If! in action and it works. This book on creativity in business is the business" Alan Yentob - Director of Drama, Entertainment and Children, BBC

"I loved this book. The behaviours and values that ?What If! so clearly express are ones which we should all aspire to...read it." Jerry Greenfield - Co-founder Ben and Jerry's Ice Cream

"A really practical book of tried and tested techniques to turn the switch of creative thinking on instead of off." Sir John Harvey Jones

"A must read! Finally a book that captures the REAL essence of what creativity at work looks like. ?What If! has opened the door to a revolutionary way of thinking and doing! If you've been searching for answers on how to create the cutting edge ideas that set you apart from the competition...this book is the answer!" Rita Bailey - Director, Southwest Airlines University for People
"I started to read ?What If! on holiday together wih Bill Bryson's Notes from a Small Island. ?What If! won hands down for entertainment and value and every page seemed to strike a chord. It should be required reading for anyone who wants to understand why their organization is not creative, why that's important and what can be done to grow creativity." Sir Michael Bichard - Permanent UK Undersecretary of State for Education and Employment 1995-2001

"We can all recognise and appreciate creativity when we admire the finished article, but oh how difficult it is with a blank sheet of paper! This book sets out strategies that really work to get from A to B." John Coombs - Managing Director, Unilever Ventures.

See all Editorial Reviews

Product Details

• Paperback: 256 pages
• Publisher: Capstone; 2 edition (May 2002)
• Language: English
• ISBN-10: 1841120219
• ISBN-13: 978-1841120218
• Product Dimensions: 8 x 6.5 x 0.6 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #257,617 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Great book!, March 5, 2007

By	Darya Medvedyeva - See all my reviews (REAL NAME)

I borrowed this book from my friend a while ago and read it with a great pleasure. This book provides some interesting insights on how to be creative and positive person. I liked it a lot.

Darya, San Jose, CA

2.0 out of 5 stars Sound advice in an easy to read form but nothing new, August 14, 2004

By	AntKwin - See all my reviews

A book on creativity in business lives in a very crowded space these days and this one doesn't really offer much to make it stand out from the crowd. Despite being a quick and easy read, it offers little more than motherhood statements about the importance of developing creativity skills. Anyone with the most basic experience in creativity and innovation will recognise the basic concepts, while someone who is new to the area will be patently uncomfortable with the tone and language used in the book.

The book is peppered with jargon that only serves to diminish its' credibility, eg "greenhousing", which translates to "suspend judgement and build on ideas, even if they seem crazy at the time". It creates the impression that the authors have attempted to hide their lack of originality behind a veneer of jargon.

That said, the advice that's in here is sound enough and the case studies make interesting reading, although they tend to focus on big business (despite the author's claims that this is a book for anyone). Overall, this reads like a self-promotional marketing exercise for the author's design agency. Not a handbook I would recommend. A book on creativity in business lives in a very crowded space these days and this one doesn't really offer much to make it stand out from the crowd. Despite being a quick and easy read, it offers little more than motherhood statements about the importance of developing creativity skills. Anyone with the most basic experience in creativity and innovation will recognise the basic concepts, while someone who is new to the area will be patently uncomfortable with the tone and language used in the book.

The book is peppered with jargon that only serves to diminish its' credibility, eg "greenhousing", which translates to "suspend judgement and build on ideas, even if they seem crazy at the time". It's as if the author has substituted originality for a veneer of jargon.

That said, the advice that's in here is sound enough and the case studies make interesting reading, although they tend to focus on big business (despite the author's claims that this is a book for anyone). Overall, this reads like a self-promotional marketing exercise for the author's design agency. Not a handbook I would recommend.