Smart Things to Know About, E-Commerce (Paperback)

~ (Author) "So what do you want to do?..." (more)
Key Phrases: smart things, Aligning the Organization, Charles Handy, Smart Change Master (more...)

Editorial Reviews

Product Description

Today’s business world faces change as a way of life. We are in a world that expects us not only to know what is going to happen next, but also to have predicted the solution so we can exploit the next wave of change. E-commerce is driving this change but how do we get our heads around what e-commerce even means? There seem to be as many definitions of e-commerce as there are vendors and suppliers in the marketplace. If you want to really understand e-commerce, this is the book for you. Smart Things to Know About E-commerce is a distilled summary of everything you always wanted to know about the world of e-business. It will help you to:

• understand the e-commerce revolution and the role of the Internet
• prepare for and manage change as you move to a new model
• get to grips with the technology
• understand the electronic consumer
• develop new business-to-business strategies
• define and implement an e-commerce strategy that works

Smart Things to Know About E-commerce gives you everything you need to achieve personal results and business success in the new economy. Smart Things To Say: ‘For every dollar spent on business-to-consumer e-commerce, business-to-business e-commerce spends five times more, and this gap will stretch to ten times more in the next five years’

From the Inside Flap

Smart Things to Know About E-Commerce Smart is a breakthrough series that offers a completely new learning experience for hassled business people. The books deliver all that the fast-track executive needs to shine and perform. Each book delivers a sharp introduction to the basics as well as experiences and tips from the frontiers of the subject and the insights of the hottest gurus. Smart books have been selected to feature only those subjects which matter most to today’s business professional. The Smart series brings these subjects together to equip the next generation with the secrets of success. Each Smart book contains icons, features and signposts to help you use the ideas in your career and business: Smart things to say: gives you inside tips and tricks Smart quotes: what the experts say Smart people to have on your side: make friends with the gurus Killer questions: ideas to make your colleagues jump Smart answers to tough questions: helps you stay out of trouble and ahead of the game! Smart voices: real people from smart companies

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Product Details

• Paperback: 224 pages
• Publisher: Capstone; 1 edition (February 22, 2001)
• Language: English
• ISBN-10: 1841120405
• ISBN-13: 978-1841120409
• Product Dimensions: 8.2 x 6.7 x 0.8 inches
• Shipping Weight: 14.1 ounces (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #3,994,607 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

2.0 out of 5 stars Very basic, April 4, 2001

By	Falk Wilhelm Schulz (Uelzen) - See all my reviews (REAL NAME)

The Author goes straight forward and considers all relevent issues concerning the web. Its very easy to read and summaries occur twice on every single page. It hardly covers any topic in depth. His proposals concerning migration into the e-bizz are shallow and most of them are very general without authentic examples. This book is fast to read through, but the useful information start in the thrid chapter and sum up to a single line per chapter. I am also missing new and detailed proposals and inspirations, could be written some five years ago.

5.0 out of 5 stars IDEAL STARTER INFORMATION, PLUS STRATEGY NUGGETS, May 21, 2001

By A Customer

This book contains all the the neophite to e-commerce needs to build a strategy from inside the organization. The history and background of the Internet are captured in a very easy and friendly read. Cunningham takes the reader from the basics through to "how to make it happen" in a pleasing and fast moving format. Sprinkled liberally throughout the book are very useful hints, tips and actions for those trying to get their organziation to move forward with e-business technologies. An excellent and easy read. For a more detailed read, try his book on B2B.

6 of 19 people found the following review helpful:

4.0 out of 5 stars A Great book for the E-Commerce, May 4, 2000

By	"nn143" (Bangkok-Thailand) - See all my reviews

This book has been written as a comprehensive, fast and entertaining read on a complex subject. The book provides an integrated tour of the major business, technology and dramatic work process changes required for successful E-commerce solutions. The text is full of examples, quotes, strategies (that have worked for many companies and organizations), that should make learning and applying what others have done relevant for the reader. Over all a good book .