Do You? Business the Yahoo! Way (Hardcover)

by Anthony Vlamis (Author), Bob Smith (Author)

Editorial Reviews

Product Description
For millions of users Yahoo! is the internet - a true portal offering a branded network of media, commerce and communication. Business the Yahoo! Way spotlights the ten key business management principles that have guided the company to its success as the world's leading internet media company. Readers will gain knowledge and practical guidance on competing and managing in today's internet-based economy through the vision, expertise and strategic yet funky style of its two chief Yahoos! - co-founders Jerry Yanf and David Filo - as well as on the management skills and business acumen of its top managers - chairman Tim Koogle and president Jeff Mallet.

From the Author
Anthony Vlamis is a freelance writer and publishing consultant with over 25 years of management and editorial experience in business and professional publishing. He is the author of Webster's New World Office Professional's Desk Book and Smart Leadership, An Executive Briefing, published by the American Management Association.

Bob Smith is a writer and journalist with over 14 years experience in publishing and news worlds. He was the first webmaster at American Management Association International in New York City. He also headed the organization's human resources newsletter and developed several new products in electronic formats. A founder of McFadden Communications, Bob is resposible for web management, sales and marketing, and production. He has edited several business magazines.

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Product Details

• Hardcover: 256 pages
• Publisher: Capstone Publishing; 1st edition (January 15, 2000)
• Language: English
• ISBN-10: 1841121118
• ISBN-13: 978-1841121116
• Product Dimensions: 8.8 x 5.8 x 0.8 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 2.8 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #3,106,329 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

1.0 out of 5 stars Regurgitated Press Releases, Repeated Repeatedly, July 11, 2001

By A Customer

I've written about 20 Amazon.com reviews. This is the first one-star rating I've given. Too bad there's no zero-star rating-this pile of poo-poo deserves it.

The authors say virtually nothing about Yahoo that you cannot glean from Yahoo's own published information. In fact, that is the source for almost the entire book-primarily Yahoo press releases and previously-published interviews with Yahoo executives. The funny thing is, they consider this to be real research, even quoting the source. But since when did "Anon" on "NewsBytes News Network" and "Herring Online" become referencable research sources? In this book they are, ditufully listed at each chapter end.

What upsets me is the repetition. The authors breathlessly inform me of several acquisitions and intitiatives over and over and over...and treat each one as if they were presenting it for the first time. I counted no less than four breathless announcements of the "eGroups acquisition, adding 17 Million international users and 8000 message groups." Guys, one breathless announcement is enough, thanks.

Avoid this one. When I get rid of a book (all too infrequently!) it goes to the local Friends of the Library Sale, Goodwill, or friends. For the first time in my life, I tossed a book in the trash. No other place for it.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Compelling story of a defining company, September 18, 2001

By	"[e-mail]" (Montreal, CA) - See all my reviews

Yahoo! is the company that defines success in the dot.com era and this is the book that defines its story. Vlamis and Smith have done an excellent job in writing a compelling account of Yahoo!'s rise to Internet glory while focusing on the key lessons that next generation entrepreneurs will have to know by heart. It's a must read for anyone seeking true insight into dot.com glory days as created, in large part, by Yahoo!

1.0 out of 5 stars Bad Homework, December 11, 2008

By	Maxim Masiutin (Chisinau, Republic of Moldova) - See all my reviews (TOP 1000 REVIEWER)    (REAL NAME)

This book provides only limited information about Yahoo, you can get almost the same from public sources like WikiPedia. The book lacks unbiased view on the company. The authors only admire with Yahoo steps and decisions and provide no critical view. Even in the chapter about mistakes they only list mistakes of the other companies, and not a single mistake by Yahoo. The authors did not communicated with the management of Yahoo and only got the information from the public sources, but this is no excuse for the poor quality of the book. Take, for example, Roger Lowenstein, who wrote "Buffett: The Making of an American Capitalist" without communicating with Warren Buffet, but have produced an excellent book, which is even better than the writings of other authors who had "access" to Warren Buffet.

The second edition of this book, released on November 27, 2000, doesn't improve the situation. It covers several events that occurred in the beginning of 2000, like the 50% decline of the stock price of Yahoo. But the events are not covered appropriately, for example, the author admire that the Yahoo stock did "only" fall 50% while the other stocks got as much as 90% decline.

I would recommend "Inside Yahoo!" by Karen Angel instead of this book.