The Economics of Sport and the Media (New Horizons in the Economics of Sports) (Hardcover)

by Claude Jeanrenaud (Editor), Stefan Kesenne (Editor) "Before radio and television, the only way of watching a sports contest was to go to the stadium..." (more)
Key Phrases: television rights management, expanded basic package, television rights market, Champions League, Premier League, New York (more...)

Editorial Reviews

Product Description
The relationship between sports and the media raises numerous issues and problems. This book outlines the current major policy concerns relating to the commercialization of sports broadcasting rights.

What is the impact of marketing arrangements between content owners and media companies – a combination of joint selling with exclusivity – on fans, big-city and small-city clubs, TV markets, and finally on consumer welfare? Do consumers in Europe and the USA receive good value for the fees they pay to broadcasters? And does the way programs are delivered to the viewers (free-to-air, pay-TV or pay-per-view) have a positive or negative influence on the deal consumers receive? These are some of the central issues discussed within this book by the international team of contributors.

Providing a comprehensive view on the relations between the sports media rights market, the sports market and the different partakers in the process (club, leagues, events organizers, TV operators, intellectual property owners), this book will be of great interest to academics and sports economists alike. With its clear and simple presentation, The Economics of Sport and the Media will also be accessible to sport federations, leagues, clubs, and policy makers at governmental and non-governmental agencies.

About the Author
Edited by Claude Jeanrenaud, Professor of Public Economics, University of Neuchâtel, Switzerland and Stefan Késenne, Professor of Economics, University of Antwerp and Catholic University of Leuven, Belgium

Product Details

• Hardcover: 203 pages
• Publisher: Edward Elgar Publishing (October 30, 2006)
• Language: English
• ISBN-10: 1845427432
• ISBN-13: 978-1845427436
• Product Dimensions: 9.3 x 6.2 x 0.9 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #1,701,745 in Books (See Bestsellers in Books)