Ubiquitous and Pervasive Commerce: New Frontiers for Electronic Business (Computer Communications and Networks) (Paperback)

by George Roussos (Editor)
Key Phrases: polimorphic actions, smart toolbox, ubiquitous commerce, New York, Big Red, Case Study (more...)

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Ubiquitous and pervasive commerce: new frontiers for electronic business
(Computer Communications and Networks)
Roussos G., Springer-Verlag New York, Inc., Secaucus, NJ, 2005. 194 pp. Type: Book
Date Reviewed: Mar 28 2006
Ubiquitous computing (UC) applications can now be found in places other than science
fiction books. As they are intended to be invisible, we need to look for them more carefully.
The emergence of techniques for the ubiquitous and pervasive computing paradigm
signifies a new wave in computing, one where technology loses its imminent visibility and
blends with objects, locations, and even humans. Still in its inception, this movement is
gaining momentum in different application areas. The commerce area, however, appears to
have gone further than others.
This volume presents a methodological overview of the new frontiers for e-business,
discussing its past, present, and possible futures. When we look at e-business historically--
from 1951, when for the first time software was used to conduct business (by J. Lyons and
Co., an example from the first chapter of the book), through the development of bar codes,
to the current implementation of radio frequency identification (RFID) tags placed in
products--we become aware of the amount of work and ideas that have been implemented
or abandoned.
In addition to the introductory part, the book has three other parts: "Technology, a
"Business, a and "Society, a with a total of 11 chapters that complement each other greatly.
The "Technologya part of the book focuses on the supply chain management standards in
ubiquitous commerce and on acouple of applications of RFID technology. The "Businessa
part discusses such topics as UC approaches to extending customer relationship
management, customer tracking, price discrimination, and the design of pervasive retail
experiences. The "Societya part focuses on the legal and societal challenges of the use of
UC in commerce, as it will impose significant changes in the way we do business.
In conclusion, this is an easy-to-read volume that will be of use to casual readers,
students, and researchers.
Reviewer: Goran Trajkovski Review #: CR132598
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Product Description
The new capabilities of ubiquitous and pervasive computing imply that products, locations, consumers and employees create rich streams of information about themselves, their immediate environment and their use. This book brings together technological and business aspects of conducting commerce using ubiquitous and pervasive computing techniques and also examines its implications for society at large. Individual chapters examine in detail the core technologies that make ubiquitous computing possible, the business standards that must be established to support the envisioned global infrastructures, and the applications in the supply chain and for consumers that can be built today. They also examine business cases where investment in this technology is appropriate as well as the economics mechanisms that must be designed for the effective use of such systems. The implications of ubiquitous and pervasive commerce for the legal system, for employees of retailers and for privacy protection of the public at large are also discussed.

Product Details

• Paperback: 194 pages
• Publisher: Springer; 1 edition (November 17, 2005)
• Language: English
• ISBN-10: 1846280354
• ISBN-13: 978-1846280351
• Product Dimensions: 9.1 x 5.9 x 0.5 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
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• Amazon.com Sales Rank: #2,492,817 in Books (See Bestsellers in Books)