The Age of Conversation (Paperback)

by Gavin Heaton (Author), Drew McLellan (Author)

Editorial Reviews

Product Description
Softcover Edition. If ideas are the currency of our times then this is, undoubtedly, the Age of Conversation, for without the art of dialog, the cut and thrust of debate and discussion, then the economy of ideas would implode under its own heavy weight. Instead, the reverse is true. Far from seeing an implosion, we are living in a time of proliferation - ideas build upon ideas, discussion grows from seeds of thought and single headlines give rise to a thousand medusa-like simulations echoing words whispered somewhere on the other side of the planet. All this - in an instant. In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page - 400 words - on the topic of "conversation". The resulting book, The Age of Conversation, brings together over 100 of the world's leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication.

Product Details

• Paperback: 116 pages
• Publisher: Lulu.com (January 18, 2008)
• Language: English
• ISBN-10: 1847992994
• ISBN-13: 978-1847992994
• Product Dimensions: 10.8 x 8 x 0.4 inches
• Shipping Weight: 5.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #279,081 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

5.0 out of 5 stars One of the most important books many people wrote., March 29, 2008

By	Jeroen - See all my reviews

The Age of Conversation is a book about the conversations that are transforming the business marketing landscape. It is about how various marketing disciplines such as advertising, internet advertising, public relations and journalism have to change the way they talk to their consumers to be heard. It emphasizes that the most important part in a conversation is listening. This is why it is important :)

It is a remarkable book with many authors, each giving a very personal view on the topic of conversation - in the broadest sense. As an internet publisher I engage in a conversation with many thousands of visitors each day. Marketing managersm Journalists all have conversations with the audiences they try to reach. And the audience tries to start conversations with brands and companies - sometimes even succeeding. Mainstream media, the web, blogs, PR professionals, everyone is part of the conversation :)

I got the book from a friend, at just the right time. It was very helpful in figuring out how communication is changing in the information age. The origin is simple; Editors Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page -- 400 words -- on the topic of the conversation. Over a 100 responded, and this book is the result. It is a stunning effort, and I recommend it warmly. I gave my first copy away and bought a couple more. Currently I have one left. I cherish it.

7 of 7 people found the following review helpful:

5.0 out of 5 stars This is a Group That Understands Marketing Today, March 29, 2008

By	Warren L. Whitlock "BestSellerAuthors.com" (Vegas) - See all my reviews (REAL NAME)

The group of authors in "The Age of Conversation" understand book marketing and online promotion.

Not only are the authors each experts in their own right, they have used best practices in creating a wonderful example of publishing done right.

1. Over 100 contributors. Social is everything

2. Heavy involvement on the Internet

3. Connections back to the authors for you to learn more.

I'm buying a copy to connect with these smart people. This is a group that you should be following too.

7 of 7 people found the following review helpful:

5.0 out of 5 stars Unique and full of insight, March 29, 2008

By	Steve Woodruff "Impactiviti" (Boonton NJ USA) - See all my reviews

This book was written collaboratively by 103 authors scattered all over the world. It provides a wealth and variety of insights about conversational marketing (social media) from an incredible breadth of perspectives. Lots of gems here.