High Tech/High Touch: Technology and Our Search for Meaning (Paperback)

by John Naisbitt (Author) "Softened by the comforts technology brings to our lives, fascinated by its gadgetry, reliant on its constant companionship, addicted to its steady delivery of entertainment,..." (more)
Key Phrases: electronic war zone, specimen artists, electronic game industry, United States, Specimen Art, The Military-Nintendo Complex (more...)

Editorial Reviews

Amazon.com Review
The great irony of the high-tech age is that we've become enslaved to devices that were supposed to give us freedom. That's why in High Tech/High Touch, John Naisbitt decided to revisit a chapter from Megatrends, his 1982 bestseller, in which he discussed the split between high tech and what he dubbed "high touch."

We all know what high tech is--these are the technologies that "make us available 24 hours a day, like a convenience store," Naisbitt writes. He says we live in a "technologically intoxicated zone," the symptoms of which include a continual search for quick fixes and lives that are "distanced and distracted." High touch, on the other hand, is the stuff we give up when we're tuned in to the technological world: hope and fear and longing, love and forgiveness, nature and spirituality. To discover where the twain shall meet, Naisbitt takes us on a journey that includes Celebration, Florida, the Disney-created community that was fully wired from the get-go; Martha Stewart, who shows people with complicated lives how to enjoy simple tasks like gardening; extreme sports and adventure travel, in which ordinary people expose themselves to the full fury of nature and gravity. And that's all just the first quarter of the book; Naisbitt goes on to look at how video games desensitize children to violence; the challenges the human genome project presents to religion and spirituality; and, finally, "specimen art," in which artists create disturbing images of life, death and human sexuality.

There's no conclusion, in the traditional sense, only a look at what's happening in our world. But the reader will probably take some sort of action after finishing High Tech/High Touch: switching off the cell phone for a few hours a day; permanently locking away the children's violent Nintendo games; maybe even booking a vacation at the most remote location possible. Anything to get away from the constant buzz of a wired world. --Lou Schuler --This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly
What do Martha Stewart, genetically cloned sheep and the scandalous Piss Christ artist Andres Serrano have in common? They're all manifestations of "high tech/high touch," an unwieldy concept pulled from Naisbitt's bestselling 1982 Megatrends and here dusted off as a cautionary paradigm for the technologically addled 1990s. Written collaboratively with Naisbitt's daughter, Nana, with additional help from artist Douglas Philips, the book draws on Naisbitt's indefatigable research techniques to spot trends in newspapers, television shows, magazines and the Internet. Naisbitt is concerned with the conundrums that technology has presented to American culture. Children soak up violence from video games like Redneck Rampage, while the specter of eugenics looms over the burgeoning biotech industry. A final section lightens the cautionary tone of much of this book, delivering an eloquent survey of artists who are probing the ethical questions raised by evolving medical practices. Naisbitt sees Americans trapped in what he calls a "Technology Intoxication Zone," and he urges people to unplug their laptops long enough to rediscover the simplicity of starry nights and snowfallsAand remember what it means to be human. Naisbitt at least raises questions about the effects of technology on culture and the spirit that the authors of The Long Boom (reviewed above) seem to think are a waste of valuable bandwidth. $125,000 ad/promo; 7-city author tour.
Copyright 1999 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Paperback: 288 pages
• Publisher: Nicholas Brealey Publishing (May 25, 2001)
• Language: English
• ISBN-10: 1857882601
• ISBN-13: 978-1857882605
• Product Dimensions: 8.9 x 6 x 1 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars See all reviews (10 customer reviews)
• Amazon.com Sales Rank: #676,835 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

43 of 54 people found the following review helpful:

5.0 out of 5 stars Compelling look at tomorrow today, October 19, 1999

By	Kevin Giovanetto (Peoria, IL United States) - See all my reviews

This review is from: High Tech High Touch: Technology and Our Search for Meaning (Hardcover)

In High Tech - High Touch, a new book by John Naisbitt and coauthors Nana Naisbitt and Doug Philips, the questions of the next millennium are raised. The authors do not answer these questions, but they urge us to begin discussing them. Where are we taking technology or is it taking us? Has technology fulfilled its promise of giving us more leisure time or has it made our lives busier and more complex? Is the line between real and virtual blurring and if it is what does that mean to our children and our society? Are we on the verge of a leap in evolution through genetic engineering or will we tinker with life and create monsters like Dr. Frankenstein? Will religion and science find ways to understand and appreciate each other or will they continue their bitter battle over the turf of truth? And what does the Specimen Art movement say about who we are and where we're going? High Tech - High Touch is a fascinating exploration of these and other significant questions of our time. I highly recommend it to everyone living on our little island in space.

21 of 27 people found the following review helpful:

5.0 out of 5 stars Got your own answers yet?, February 5, 2000

By	Phil Chien (Northwestern University, IL) - See all my reviews

This review is from: High Tech High Touch: Technology and Our Search for Meaning (Hardcover)

Recently I always keep asking myself a question: " Are we addicted to the Internet world too much?" This book raises some good questions for us to begin to think about: 1. Do we favor the quick fix, from religion to nutrition? 2. Do we fear and worship technology? 3. Do we blur the distinction between real and fake? 4. Do we accept violence as normal? 5. Do we love technology as a toy? 6. Do we live our lives distanced and distracted?

Reading this book is a very good beginning to look for signs of these symptoms in the world we live as well as in our culture. "Technology always originates from human nature."

4 of 4 people found the following review helpful:

3.0 out of 5 stars Disappointing follow up to his chapter in Megatrends, May 12, 2000

By	GraberDC (Denville, NJ United States) - See all my reviews

This review is from: High Tech High Touch: Technology and Our Search for Meaning (Hardcover)

In Megatrends Mr. Naisbitt discussed the correlation between the human need to balance the high technological advances we achieve with a need to obtain a personal and humanistic approaches to our lives. Hence, impersonal and mechanistic high tech medicine correlates with the rise of personal vitalistic types of alternative medicine; personal computers have inundated our homes, but the #1 use of them is e-mail and now the lost art of letter writing is being reborn in an electronic form; the voluntary simplicity movement as an antidote to technologically induced lifestyle complexity. I expected that this book would continue in this vein, but it was more of how technology is further unbalancing us and depersonalizing us.

If you're looking for a book that justifies being a modern Luddite, or a warning for where we may be heading, this book is good for you. It's a good book at explaining alot of current trends in our technologically dependent culture, but not what the title lead me to expect.