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The Myth of Market Share: Why Market Share is the Fool's Gold of Business (Nicholas Brealey Business Briefings)
 
 
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The Myth of Market Share: Why Market Share is the Fool's Gold of Business (Nicholas Brealey Business Briefings) (Paperback)

by Richard Miniter (Author)
5.0 out of 5 stars See all reviews (1 customer review)


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Product Description
This work seeks to demolish the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate - profit leadership - where the corporation should be networked, focused and intensely profitable.

Product Details

  • Paperback: 128 pages
  • Publisher: Nicholas Brealey Publishing (October 31, 2002)
  • ISBN-10: 1857883276
  • ISBN-13: 978-1857883275
  • Product Dimensions: 8.3 x 5.2 x 0.8 inches
  • Shipping Weight: 7.2 ounces
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.com Sales Rank: #3,694,156 in Books (See Bestsellers in Books)


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5.0 out of 5 stars The myth of market share. Why market share is the fool's gold of business, September 10, 2005
This is one of the more practical-oriented books about makket share; there are included many excamples from the practice; I need it for my phd thesis
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