How to Really Start Your Own Business : A Step-By-Step Guide, 3rd Edition (Paperback)

by David E. Gumpert (Author)

Editorial Reviews

Review
This essential guide takes you step-by-step through the launch process, exploring questions like: * Where do the best, most viable launch ideas come from? * What kind of legal protection do entrepreneurs need? * How can you attract the best employees on a start-up budget? * How can you guarantee cash-flow projections that are on target? This guide is packed with detailed worksheets and exercises that allow you to assess launch ideas, evaluate market potential, and determine projections. -- Inc.

Product Description
How to Really Start Your Own Business is a launching pad for anyone considering opening a small business. In a step-by-step approach, the book leads readers through all phases of starting a business: assessing, testing, and protecting the idea; attracting the best people and structuring the business; assessing cash flow; writing a business plan and finding start-up money; and, finally, launching the business. Readers can test their readiness to move from one chapter to the next by completing a series of entertaining exercises at the end of each chapter. Additional entertainment, and guidance, comes from the experiences of successful companies such as Crate & Barrel and Pizza Hut.

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Product Details

• Paperback: 238 pages
• Publisher: Inc. Publishing; 3 Sub edition (October 1, 1996)
• Language: English
• ISBN-10: 1880394243
• ISBN-13: 978-1880394243
• Product Dimensions: 9 x 6 x 1 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #196,542 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

14 of 16 people found the following review helpful:

5.0 out of 5 stars COULDN'T HAVE SAID IT BETTER!, February 23, 2001

By	Sandra D. Peters "Seagull Books" (Prince Edward Island, Canada) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

I teach business management and have also co-authored a training manual which is currently being used under exclusive rights, so when someone gave me this book to read, it was of particular interest to me. You will run across endless numbers of publications on this topic from the very in-depth to the down-right ridiculous ones which portray the illusion "anyone still breathing can become a millionaire in one easy lesson." Obviously, some books in the marketplace can be extremely misleading. What they are doing is GRABBING your money, not MAKING you money! There are also some EXCELLENT books on starting your own business and this is one of them.

No book is ever going to teach you everything you need to know about owning and operating your own business - that is a life-long learning process; however, this book is an excellent place to start. Laws, agencies, etc. differ between the US and Canada, but many have a similar counterpart, and the very basic principles of operating your own business are the same. From planning, finding the money, hiring the right people, testing and protecting your idea, to market analysis, cash flow projections and the business plan - all this, and much more, is discussed in this top-notch book. In addition to the book, there is also an equally informative video available,titled, "How To Really Start Your Own Business," written by David Gumpert and George Gendron. I obtained the video through Inc. Magazine and found it to be an excellent learning tool.

3 of 4 people found the following review helpful:

5.0 out of 5 stars a youngster's response, September 11, 2001

By	"kiddsmpsn" (Connecticut) - See all my reviews

I'm relatively young I suppose but I've always had grand dreams of entrepreneurship. I really like this book. It's got a lot of facts of what to do. It's also a very good reality check. This is good reading for any type of business idea. Certainly worth the money.

5 of 7 people found the following review helpful:

5.0 out of 5 stars Excellent advice!, May 26, 2000

By	Laurel (NYC) - See all my reviews

This guy has it down. I've never read a bus. startup manual that was more concise and easy-to-use! (And I should know. I just got funded!) He gives you the low-down, blow-by-blow, with no BS. He writes in plain, easy to understand English. He doesn't waste your time.