301 Do-It-Yourself Marketing Ideas: From America's Most Innovative Small Companies (Paperback)

by Lorenz Books (Author)

Editorial Reviews

From Library Journal
This book, the second of the "301" titles (301 Great Management Ideas from America's Most Innovative Small Companies, Inc., 1995), offers a series of vignettes grouped by 15 subjects. The categories include advertising, competition, distribution, global, Internet and online, market research, materials, partnering, selling, and trade shows. The topics can be read contiguously, browsed, or referred to through the index. Taken from interviews and suggestions from successful business managers as well as from recent Inc. articles, each idea is outlined with suggested implementations and is written in an attention-getting style. Jay Coward Levinson (Guerilla Marketing, LJ 2/15/84) provides the introduction. Like its predecessor, this book should be in every public, academic, and marketing library collection.?Littleton M. Maxwell, Univ. of Richmond, Va.
Copyright 1997 Reed Business Information, Inc.

Product Description
In this sequel to the 150,000-copy best seller 301 Great Management Ideas, the editors of Inc. magazine switch the focus to the do or die business discipline of marketing. Each idea in this book was developed --and proven to work --by the country's most innovative small companies. Easy to implement and requiring little or no resources, the 301 ideas are presented one per page and conveniently organized by category making this a handy reference for any business owner or manager.

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Product Details

• Paperback: 350 pages
• Publisher: Inc. Publishing (August 1, 1997)
• Language: English
• ISBN-10: 1880394308
• ISBN-13: 978-1880394304
• Product Dimensions: 9 x 6 x 1 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.9 out of 5 stars See all reviews (10 customer reviews)
• Amazon.com Sales Rank: #612,550 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

26 of 26 people found the following review helpful:

5.0 out of 5 stars Oh YEAH!, September 1, 1999

By	[e-mail] (Canada) - See all my reviews

This is just an awesome book. Great for a new biz or anestablished one looking for some *real* actual used strateges in thefollowing catagories: advertising, competition, materisals, internet, promotions, public relations, marketing. For example, one woman used the previously complied data on her customers to write 3000 letters asking why they no longer visted her shop. 290 people wrote back! She quickly found out she had an unfriendly manager and needed to expand her product line! PRESTO! For the price of a couple hundred dollars in postage she got the direct link to her customers and won them, and new ones back.

This is just an AWESOME book. I'm just starting out, but I love the *real* examples, straight to the point, helpful ideas that just fire-off creative ways to get customers beating down your door. A total must have if your a serious business person looking to please customers and make $$!

12 of 13 people found the following review helpful:

5.0 out of 5 stars A great marketing book with innovative ideas., February 5, 1999

By	Robert Middleton (Boulder Creek, CA United States) - See all my reviews (REAL NAME)

Don't be fooled by the size or even the brevity of the marketing tips in this little gem. Idea after idea, there isn't a loser amongst them. The ideas are innovative, creative and inexpensive to implement. Best of all, it uses actual stories to illustrate how the marketing strategy or tactic was employed. This is a book both for beginners and advanced practitioners of the art of marketing and business. I look forward eagerly to a sequel. A perfect gift for anyone who owns a business.

8 of 8 people found the following review helpful:

5.0 out of 5 stars Gave me more ideas than any I've read!, June 29, 2002

By	Laura A. Palka "lauraannp" (Cleveland, OH) - See all my reviews (REAL NAME)

This is BY FAR the best book I've read of marketing ideas. It contains not just the "ideas", but also actual case histories of the ideas and WHY they worked for that particular company. I have 4 solid pages of notes from this book of things I'd like to try....both for the home-based business I'm starting and for the marketing communications company I work for. Other books I've read (and there have been a lot) are too general and are not creative enough. There are dozens and dozens of ways to market, and this is the only book I've read that explores ideas that are off the beaten path (and work because of that). Examples: pay others in complimentary businesses a finder's fee to give you business; sponsor association site (offer discount to members); have defunct company's phone message refer customers to your business (with you paying balance of Yellow Pages fee in return). Just a sample of the simple but effective ideas found in this book.