Fine Art Publicity: The Complete Guide for Galleries and Artists (Paperback)

~ (Author)

Editorial Reviews

Product Description

Publicity is the best bridge between artists and collectors. This book explains how to fashion an effective public relations plan; make publicity and advertising work together; create media lists, press kits, and pitch letters; and prepare press releases that get results. Sample forms, letters, and press releases can be photocopied and adapted to your needs.

About the Author

Susan Abbott has been a fine art public relations consultant for more than 20 years. She is the author of Corporate Art Consulting (Allworth Press, l994). Her seminars on fine art public relations in the United States and Great Britain led to the development of Fine Art Publicity.

Barbara Webb is Publicity Director of the University Art Museum of Berkeley, where she has developed award-winning public relations campaigns. She lectures widely on fine art public relations.

Product Details

• Paperback: 190 pages
• Publisher: Allworth Press; 1st edition (August 1, 1996)
• Language: English
• ISBN-10: 188055948X
• ISBN-13: 978-1880559482
• Product Dimensions: 11 x 8.4 x 0.5 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #2,104,743 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

35 of 39 people found the following review helpful:

1.0 out of 5 stars Search Elsewhere, December 11, 2002

By A Customer

I buy alot of books but I have never before seen a book written for an adult audience spread so thinly over so many pages. I suppose this was done to try to create the illusion of there being more information here than there really is. What little useful information this book contians seems to be repeated over and over. I would guess again to fill pages. I feel there is virtually no practical information here for an artist and very little for a gallery. I usually don't have an interest in writing book reviews but I was so disappointed in this book that I wanted to alert others to search elsewhere for useful information.

11 of 11 people found the following review helpful:

5.0 out of 5 stars A 'must' for aspiring artists and gallery owners alike, June 10, 2005

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Fine Art Publicity, 2nd Edition: The Complete Guide for Artists, Galleries, and Museums (Business and Legal Forms) (Paperback)

The majority of art career guides come from either career counselors or artists themselves, so it's refreshing to note that Fine Art Publicity: The Complete Guide For Galleries And Artists, appearing in its second updated edition, is written by an industry publicist backed by the knowledge of her profession. Galleries and artists receive the basics of marketing to the art community; from researching a media list for both local and national contacts to locating businesses connected to the arts, and gathering a library of samples for targeted publicity contacts. Simply an outstanding reference; a 'must' for aspiring artists and gallery owners alike.

18 of 22 people found the following review helpful:

5.0 out of 5 stars This book is great, September 5, 2003

By A Customer

I dont usually write reviews, but I completely disagree with the bad review on here. This is an incredibly useful book for art galleries. I can't express how helpful this book has been to me. This is a guide for galleries not artists, so maybe that's why the last reader had issues.