Why do so many promising small business fail? It's not a secret: unsuspecting entrepreneurs often repeat critical mistakes previously made by others. Reading The Small Business Start-Up Guide will teach you how to avoid making these same mistakes! The author Robert Sullivan will keep you out of trouble. Not only because he has 25 successful years as a small businessman. Nor because of his award winning website, "The Small Business Advisor," featured in numerous national journals. As a longtime and sought-after seminar leader, Sullivan has catalogued the major stumbling blocks that have tripped up even the best and brightest over the years. The books' real life vignettes will drive home important lessons critical to small business success. This third edition adds valuable material that teaches how to use the Internet as an effective business tool.
From the Back Cover
Today's fast-changing and uncertain times provide countless opportunities for starting your own business ... but you need good information to succeed. Here is everything you need to successfully start and operate your own business.
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About the Author: Robert Sullivan is an author, publisher, consultant, and business owner with over 25 years of practical experience as an entrepreneur. Many lessons he learned are included in this guide to make the road to success a little easier. He is frequently published in business-related magazines and appears on CNBC and National Public Radio as a small business expert. He also maintains "The Small Business Advisor," an award-winning website.
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