Most Helpful Customer Reviews
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
A high-level, executive view of marketing's future, March 30, 2008
The first thing you notice about this book is how attractively produced it is. With its glossy pages, text boxes, photographs and liberal use of red color, it has a quality feel to it and is easy on the eye. This is only to be expected, given that the author is a professional photographer and her subject is video marketing.
The approach is very high-level and business oriented. It is something that a marketing director would read, and require his management team to read. It deliberately avoids the nuts and bolts technicalities, although the author is perfectly adept at them.
The many quotes from industry luminaries tend to be jargon-heavy, not surprisingly. Thus, we are told that online video is 'an executable model' that has 'dimensionalized the community'. This media-speak will provide a comfort level for readers who are themselves in the business, and will intimidate or irritate those who are not. Kizorek herself writes clearly enough, and with obvious enthusiasm.
As this is a rapidly evolving discipline, the book has the obvious problem of being overtaken by events. Lists of websites and examples of successful campaigns are very enlightening but can become outdated very quickly. At the time of writing this review, the book is pretty much state of the art.
There is no doubt that Internet video marketing has a huge future and that the best way to get involved is to start with a high-level appreciation and work your way down to the specifics. As with most technology, jumping in at the technical level with an insufficient grasp of the business and legal issues is a recipe for disaster. Kizorek's book is not the last one you'll need on the subject, but you would do well to make it your first.
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2 of 2 people found the following review helpful:
4.0 out of 5 stars
Nice Overview of Marketing with Video, April 11, 2008
My daughter is a teen pop singer and on a number of internet social sites to promote her music. Many of these sites support the integration of video. She has gotten a great reaction to her videos, with thousands of views. We picked up Jessica Kizorek's book to learn more video tips and techniques.
Jessica's book does not disappoint. Though I knew that videos were popular, I didn't realize how increasingly popular they are becoming. Because they can engage the viewer so much they are an excellent tool to use to share information. Jessica Kizorek opens the book in the chapter, "Why Use Video?" with clear data on how our society is becoming more geared to internet useage and how we want to personalize our experiences. She explains in subsequent chapters how to use video most effectively regardless of budget, how to understand your audience, and how to gauge success and produce internet videos. She includes examples of successful campaigns, how to get your video watched, and how to avoid legal issues. Bonus chapters include a well thought out section on Non-Profit Organizations and a section on International Video Production.
The 194 page book is interspersed with comments from leaders in the industry and media fields. I found these comments interesting and adds to the buzz Kizorek builds about video marketing.
Overall the book shares alot of great information. There are several drawbacks to the book, in my opinion. Though she does an extensive job for non-profits she could have been more thorough for other groups of people likely to use videos such as musicians. Also the book lacks an index for easy reference. I also felt that the book cover and style was not very creative. It has the look of a primary textbook.
Overall though the book is a nice overview on internet video marketing.
~ Lee Mellott
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2 of 2 people found the following review helpful:
4.0 out of 5 stars
A Practical Guide To Understanding Marketing With Video in the Internet, March 23, 2008
According to Jessica Kizorek, author of Show Me Marketing With Video on the Internet Internet, with video, marketing has now taken on a whole new dimension. As the author points out, most industry experts agree that online video is the future of mass communication and influence.
Kizorek is the Managing Director of Two Parrot Productions and she has shot video in all seven continents. She has been recognized as an award winning international videographer and is an industry speaker on the subject of video marketing and the Internet. Kizorek has now put together an interesting bird's eye view of video marketing on the Internet with her Show Me Marketing With Video on the Internet.
Devoid of complex technicalities, readers will benefit from Kizorek many years of experience as she presents a practical guide to the understanding of the various elements that are part and parcel of the designing an uploading of marketing videos on the Internet.
The book divides itself into twelve sections each dealing with an important ingredient that as Kizorek states, "connects the dots of how each specialist would ideally interact and contribute to the final project wherein video is incorporated into the Internet marketing plan."
Beginning with the topic of the evolving Internet, readers are given a brief synopsis of how this evolution has taken place with references made to Joost, the co-creators of Kazaa and Skype, Sony, Google and Youtube, NBBC, MTV, QVC, Apple, with the conclusion that Web Video is here to stay.
From here we learn why should we use video in our marketing. The answer becomes quite apparent when according to eMarketer, over 60% of online users view video regularly, which is quite impressive. And as Kizorek states, "Video harnesses the combined power of sight, sound, and motion."
The next section gets down to the nitty gritty of showing how to develop the new marketing tool and the approaches to follow. This is followed with an examination of an integrated approach that requires that all the various groups or teams work together on the same page from the very onset. A complete chapter is devoted to knowing your audience for as mentioned, the first step of an effective video marketing campaign is to determine your target audience. Once you have put together your plan, how do you know if it is successful and here is where readers receive several pointers as to various campaigns. Not to be left out is new viewing experiences with producing the delivering of mobile video as well as the mechanics of producing Internet videos. How to get your video watched is given considerable ink as well as the topic of avoiding legal entanglements.
In addition to the twelve chapters, Kizorek also includes sections pertaining to non-profit organizations and how they can benefit from video marketing as well as the problems and solutions that are faced when international video locations come into play.
The book also includes sample legal documents pertaining to a producer's agreement, director's agreement, employment agreement (also known as a work-for-hire agreement), actor release, posting for public filming, and a licensing agreement.
Sprinkled throughout the book are several sage quotes from industry leaders such as Fred and Donny Adkins, Principle & Interactive Team Soffer Adkins who assert" "The beauty of the online environment is that it provides unlimited potential viewership. When you send out 1,000 DVDs, you can pretty much anticipate how many people will see the video. When you post it online, you make it available to the world."
All in all this rich and informative provides some much needed perspective and information regarding a topic that I am sure we will be hearing more about within the next few years as more companies and others adopt video marketing.
Norm Goldman, Publisher & Editor Bookpleasures
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