Product Description
In easy-to-understand language, this book explains how to use the Java applets that are found on the included CD-ROM. Because the applets are already developed and provided, no programming is required. While content is still the king of the Web Page, these Java applets make a site more attractive and user-friendly.
About the Author
Singer is a Principle in McKinsey's San Francisco office, where he coleads the firm's continuous relationship marketing practice.

