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Magical A-Life Avatars (Paperback)

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3.7 out of 5 stars  See all reviews (3 customer reviews)


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Product Description

Written for designers and programmers who feel limited by conventional ways, here is a radically new and exciting approach to the design of products and services for the Internet and the World Wide Web. All concepts are introduced and illustrated with diagrams and simple examples rather than technical jargon.


About the Author

Originally an electronic system design engineer, Peter Small engaged in a variety of exotic entrepreneurial business enterprises during the 1970s and 1980s--mostly revolving around the London fashion scene. In 1990 he became one of the pioneers of multimedia, producing the award-winning, classic CD-ROM 'How God Made God'--an interactive work that linked computers to biological systems. His book, "Lingo Sorcery," was a groundbreaking introduction to object-oriented programming and the follow up book, "Magical A-Life Avatars," introduced many revolutionary new concepts to Internet and Web design philosophies. These books were followed in 1999 by "The Entrepreneurial Web," an innovative e-business strategy book that anticipated the failures of the early dot-coms and provided a new and original perspective on creating businesses in an environment of constant change. As a one-time professional poker player and a writer of an investment strategy course, his main interest now is in applying game theory to internet business and communications.

Product Details

  • Paperback: 418 pages
  • Publisher: Manning Publications (November 1, 1998)
  • Language: English
  • ISBN-10: 1884777589
  • ISBN-13: 978-1884777585
  • Product Dimensions: 8.7 x 7.5 x 1.1 inches
  • Shipping Weight: 1.7 pounds
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.com Sales Rank: #3,059,965 in Books (See Bestsellers in Books)

More About the Author

Peter Small
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Average Customer Review
3.7 out of 5 stars (3 customer reviews)
 
 
 
 
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15 of 15 people found the following review helpful:
5.0 out of 5 stars An entirely new way of approaching the Internet, January 11, 1999
By A Customer
This book has three subject matters which all run in parallel, informing and commenting on each other.

These subjects are: * the relationship between biological entities and computer objects * the future of the internet * OOPs programming in Director

The book is very clearly and cleverly written. The Lingo scripting, for example, is discussed in the main text in terms of its underlying principles, and the actual scripts are shown in illustrations, reproducing Director's script window. This means that the underlying arguments can be read without interruption, and by readers who have no Lingo experience.

Indeed many of the arguments in the book are addressed to a much wider audience than Director users and Lingo programmers. Peter Small suggests through a series of analogies and practical examples that there may be less difference between human and artificial intelligence than is normally thought - if we concentrate on the effects of intelligence rather than getting caught up in arguments as to what intelligence is and where it comes from.

He uses a wide range of examples, introducing the idea of Hilbert Space as his final conceptual flourish. Against the odds he even manages to explain this abstruse mathematical concept clearly and simply, and then demonstrate convincingly how it can be a useful tool for thinking about the future development of multimedia.

Peter's concern with multimedia lies in the development of 'intelligent' multimedia entities that he refers to as avatars - entities which can grow and change, accessing information on local hard disks, on CD-Roms and on the world wide web. The primary difference between these and traditional bots is that they are designed to operate from a client oriented perspective, rather than the more usual server side emphasis. They are designed to grow organically, to exceed the original intentions of the original programmers. They are designed to be diverse and different, and to use that as a strength.

In many ways Peter is proposing a complete inversion of the way we currently see the Internet. It is usually seen as a new broadcasting medium - I have a website and you can tune into it. Peter suggests that this is a very limited and limiting way to see what is essentially a huge repository of information, all able to be communicated in any way we can imagine. He suggests that the idea of the standard, generalised browser is an idea whose time has more or less gone. Instead he proposes specialised avatar systems who can respond to their users needs and desires and extend themselves across the web to bring back information in useful and structured forms.

One of his demonstrations concerns the construction of a café which can be used to bring like-minded people together, while another concerns avatar web-bots which can be sent off in search of like-minded people to bring to the café. Both of these are described in terms of the fundamental principles, their likely effects - and the Lingo necessary to construct them.

For readers with no Lingo experience Peter provides convincing arguments with just enough technical detail to demonstrate that what he is talking about is not science fiction but can be done today with standard software.

For readers who do have Lingo experience, there is plenty to chew on in the accompanying illustrations of scripts. Here Peter provides the details of how various avatar systems can be built and extended. In addition to the café and web-bots, these include a chemist who is able to work out the correct set of ingredients from sixty million possible combinations in less than 38 steps, taking a second or less in total. Peter uses this as the basis for discussing genetic algorithms, which can be used to model complex thought processes, and which can learn from their experiences, becoming more intelligent the longer they are allowed to 'live'.

Most interestingly of all, though, Peter intends to work out the implications of what he is suggesting in practice on the web. The book is therefore a starting point for an experiment which will be carried out by Peter and anyone who wishes to join him.

The book is, in effect, an invitation to participate in a uniquely exciting experiment - and there aren't many books you can say that about.

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4 of 4 people found the following review helpful:
1.0 out of 5 stars Beware of books with too-cool titles, January 13, 2000
Although the too-cool title made me suspicious, I got this book because I read an excellent review of it (on this page). I was hoping to read a forward-looking thesis on multimedia avatars, but got instead a book which should have been called "Having Fun with Director." It's not about programming, artificial life or avatars. If you have never heard of genetic algorithms or object-oriented programming and think the internet is an incredible source of useful information, then perhaps this book is worth a quick read. Otherwise skip it.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Relevant to Knowledge Management and Web Marketing, November 23, 2001
Some people may be put off by the author's referrences to magic and sorcery in his titles. In my opinion, Peter Small has something important to say to those of us interested in knowledge management and Web marketing. An avatar is an animated character on a computer screen and may represent a real person in a virtual world. In my opinion, the importance of avatars is not so much in the programming behind them (as impressive as that may be) but in the human willingness to attribute emotion and intelligence to avatars. An avatar that can access a variety of forms of multimedia, can learn from a variety of sources, and can visually represent emotion is of great potential consequence. Peter Small is a visionary and makes some pretty "radical" statements in his books. This is about the juncture of artificial intelligence, object-oriented programming, and animated interface design. That is potentially a very rich juncture. I wish there was a virtual community of people interested in the practical applications of Mr. Small's ideas.
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