7 Steps to Freedom II: How to Escape the American Rat Race (Hardcover)

by Benjamin D. Suarez (Author)

Product Details

• Hardcover: 886 pages
• Publisher: Hanford Press; 2nd edition (1995)
• Language: English
• ISBN-10: 1884889018
• ISBN-13: 978-1884889011
• Product Dimensions: 10 x 7.1 x 1.9 inches
• Shipping Weight: 3 pounds
• Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #83,619 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 10 people found the following review helpful:

5.0 out of 5 stars A goldmine for copywriters and direct response entrepreneurs, September 21, 2004

By	Joe Karbo - See all my reviews

Ben Suarez has written the best "how to" book for anyone wanting to start and build a sucessful mail order or direct response business. Suarez reveals many step-by-step formulas for selecting products, testing the market for a new product idea, writing great ads and direct mail letters, and so much more. This is an incredible book! Suarez used to have a job, then went to work for Gary Halbert in the early 1970s. He took what he learned from Halbert and started his own company...which he has grown to over $120,000,000 in annual sales. He is a great teacher as well. Very methodical. Very thorough. If you want to study one of the best copyriters and business builders of our time, you must study this book.

5.0 out of 5 stars accurate manual for the mail order business, September 30, 2008

By	Loren Woirhaye "Direct Response copywriting ... (Amherst, MA, USA) - See all my reviews

Ben Suarez is a political bully and he has his reasons.
He knows an awful lot about running a business. He has had a
lot of run-ins with the government and he spends a lot
of money on personal vendettas to get government employees
fired. He describes some of these in his book. I find
him a bit agro/paranoid - perhaps justifiably so. When he
started to make quite a lot of money with his business
he became, like Joe Sugarman, a target for bureucratic
scrutiny and attack.

It's a good book. It describes a mail order business
in detail. It's not really a copywriting book - it's more
like how you find or invent a product and bring it to market.

2 of 4 people found the following review helpful:

5.0 out of 5 stars An excellent "must read" for starting a mail-order business, August 24, 1997

By A Customer

Benjamin D. Suarez will take you through the Steps needed to Develop Your Master Plan for Success, Assemble a Net Profit Generation System, Set Up the NPGS Financial Policy, Operating Systems Procedures, Secure and Organize Your Human Resources, Secure and Organize Your Assets, and Establish a proven Defense Program.

This book is filled with the most valuable information on each subject presented that you can really use.