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Editorial Reviews
Review
"As word of mouth loses opinion-forming power to word of blog, companies are faced with a revolution in how their brands and corporate image will be shaped in the future. Paul Gillin provides a very insightful and well-written guide on how to effectively benefit from these dramatic changes. A must read!" --Patrick J. McGovern, founder and chairman, International Data Group (IDG)
"Individuals, armed with technology, are seeking out others like themselves and sharing their opinions with the world. There s a new breed of influencers and they re talking about your brand. Gillin has managed to capture the essence of trend and what it means for marketers." --Steve Rubel, Micro Persuasion
"This is a benchmark book...Gillin brings his engaging and most times brilliant journalistic style to a profound topic. Read this book." --Larry Weber, founder of The Weber Group and W2Group
Paul Greenberg, CRM at the Speed of Light 3rd Edition
"Paul Gillin gets it. I don't know how to put it any other way. He not only sees the new social media, he has the clearest perspective on the actual cultural impact. This book is a must read-either in print or otherwise."
See all Editorial Reviews
"As word of mouth loses opinion-forming power to word of blog, companies are faced with a revolution in how their brands and corporate image will be shaped in the future. Paul Gillin provides a very insightful and well-written guide on how to effectively benefit from these dramatic changes. A must read!" --Patrick J. McGovern, founder and chairman, International Data Group (IDG)
"Individuals, armed with technology, are seeking out others like themselves and sharing their opinions with the world. There s a new breed of influencers and they re talking about your brand. Gillin has managed to capture the essence of trend and what it means for marketers." --Steve Rubel, Micro Persuasion
"This is a benchmark book...Gillin brings his engaging and most times brilliant journalistic style to a profound topic. Read this book." --Larry Weber, founder of The Weber Group and W2Group
Paul Greenberg, CRM at the Speed of Light 3rd Edition
"Paul Gillin gets it. I don't know how to put it any other way. He not only sees the new social media, he has the clearest perspective on the actual cultural impact. This book is a must read-either in print or otherwise."
See all Editorial Reviews
Product Details
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