Marketing on the Internet (Marketing on the Internet, 4th ed) (Paperback)

~ Jan Zimmerman (Author)

Editorial Reviews

Review

"Many of my students think they know how to design a Web site, but have no idea how to market their presence and the promotion involved. That's where this book is especially good." -- Bob Hughes, Computer/Marketing Teacher, Escondido, California

"This is a great navigation tool for making Web business decisions--full of important tips and straightforward business advice." -- Jane Freese Ross, Owner, Whitehorse Beadwork

Product Description

Here are proven techniques for maintaining a presence in the cyber marketplace by using bulk E-mail, effective Web site design, and secured customer payment methods. This book includes case studies of businesses that are successfully using these techniques, and it analyzes the reasons for their effectiveness.

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Product Details

• Paperback: 450 pages
• Publisher: Maximum Pr; 4th Rev edition (September 1999)
• Language: English
• ISBN-10: 1885068360
• ISBN-13: 978-1885068361
• Product Dimensions: 8.9 x 7 x 1.3 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (25 customer reviews)
• Amazon.com Sales Rank: #2,299,645 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

26 of 27 people found the following review helpful:

1.0 out of 5 stars Really Bad, April 13, 2000

By A Customer

I was attracted to the book because of the name Jerry Yang. However, he only wrote the Preface--a two page comment on the growth of the Web (which had absolutely nothing to do with the contents of the book). Much of the contents are too general and there is no mention of affiliate program or any of the new marketing tools, e.g. personalization software. The marketing ideas discussed in the book deal very little with "Web marketing" principles. If you have read Customer.com, you would have come to the conclusion that this book is rather out dated and works only for amateurs. The companion Web site is worse. It lists about 30 links and nothing else!

27 of 30 people found the following review helpful:

5.0 out of 5 stars A Great Tip on Every Page!, September 24, 1998

By A Customer

This review is from: Marketing on the Internet (Paperback)

I thought that by getting a web site my "electronic" cash register would simply light up around-the-clock. Wrong! *Marketing on the Internet, 3rd edition* has shown me that I also need to monitor it, analyze the results and then go ahead and promote it. Now my site is easy to get to, and easy to buy from!

A secret password comes with every book and opens up a "members only" companion web site containing continually updated information.

We've gotten our money's worth.

J. Westall, Skookum Inc.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Knowledge is Power, October 5, 2000

By	Alan Thomas (Arlington, TX USA) - See all my reviews

In my opinion, Marketing on the Internet by Jan Zimmerman is a book that every online business should read. The reason I think the book is of such high quality is because of three reasons, the organization, the graphs, and the ease of reading. First, the organization of the book is well laid out. There are bullet points to list each topic that will be discussed and then after the list, the chapter goes into detail on each point. The chapters are also organized to take the reader from the basics of the information to a point where it's detailed, but not confusing. Furthermore, the graphs, statistics, and pictures help in making the points clear. When the book mentions a specific site and how the site had a characteristic that made it look better, a picture of the site usually followed the summary. As well as the pictures, there were graphs and statistics to show the percentages of various subjects like ethnicities and the number of hours a browser was used per week. The information from these demographics can helps the reader to think of ways to enhance his own online business. Finally, the book was easy to read and easy to comprehend. Most computer-related books are very difficult to read because of the acronyms and the technical words used. This book kept the paragraphs short which kept my attention and didn't go into an extension of detail like other books. In conclusion, Marketing on the Internet is a book that can make your business soar to the top.