101 Ways to Promote Your Web Site (Paperback)

~ (Author), Susan Sweeney C.A. (Author)

Editorial Reviews

Review

"Just the 'toolkit' we needed to successfully launch our online business!" -- Patti Ellis-Hedden, http://www.everyopportunity.com

"One-stop shopping cart full of industry secrets that totally contributed to our strategic Internet marketing plan." -- Dr. Harvey Silverstein, Concentrics Communications Canada, http://www.cca.com

"Susan Sweeney's Internet marketing savvy is dynamite! We increased our hits immediately." -- Harriet Reid, CyberDesign, http://www.cyberdesign-nb.com

"This is exactly the key information I needed for my Internet marketing campaign. Ask me if I'm doing cartwheels." -- Jeff Morris, http://www.LobsterDirect.com --This text refers to an out of print or unavailable edition of this title.

Review

"Since I began using some of the ideas in this book, I have built my Internet sales from $1,200 per month to more than $1,000,000 per year."  —Brian Tracy, author, Maximum Achievement

"If you have a website, plan to get a website or use the Internet to grow your sales then you MUST own a copy."  —Jeffrey Fox, bestselling author, How To Make Big Money In Your Own Small Business, How To Become a Rainmaker, and How To Become a Marketing Superstar

"Great stuff! Practical, powerful tips on growing sales from your website. Get it."  —Randy Gage, author, Prosperity Mind and How to Build a Multi-Level Money Machine

"Fantastic online marketing resource! Easy to read, easy to understand, valuable online techniques."  —cruiseprofessionals.com

--This text refers to an alternate Paperback edition.

See all Editorial Reviews

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Product Details Paperback: 502 pages Publisher: Independent Publishers Group; 3rd edition (July 15, 2001) Language: English ISBN-10: 1885068573 ISBN-13: 978-1885068576 Product Dimensions: 9 x 7 x 1 inches Shipping Weight: 1.6 pounds Average Customer Review: 3.6 out of 5 stars  See all reviews (73 customer reviews) Amazon.com Sales Rank: #2,015,993 in Books (See Bestsellers in Books)

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Look Inside This Book

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Front Cover | Table of Contents | First Pages | Index | Back Cover

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What Do Customers Ultimately Buy After Viewing This Item?

	82% buy the item featured on this page: 101 Ways to Promote Your Web Site 3.6 out of 5 stars (73)
	10% buy Web Traffic Magnet: 55 Free Things You Can Do To Drive Traffic To Your Website 5.0 out of 5 stars (19) $11.95
	3% buy The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) 4.6 out of 5 stars (179) $11.53
	3% buy How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money 4.6 out of 5 stars (25) $16.47

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Customer Reviews

73 Reviews 5 star:  (36) 4 star:  (10) 3 star:  (3) 2 star:  (11) 1 star:  (13)           Average Customer Review 3.6 out of 5 stars (73 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews 37 of 37 people found the following review helpful: 5.0 out of 5 stars Deserves Wide Acceptance, June 26, 2000 By  Ralph F. Wilson (Editor, Web Marketing Today, Rocklin, California) - See all my reviews This review is from: 101 Ways to Promote Your Web Site: Filled With Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic (Paperback) When I first picked up 101 Ways to Promote Your Web Site, I really didn't expect to find 101 different methods. After reading the book I am sure that 101 is a conservative number. The author includes two chapters on search engine considerations, as well as chapter-length treatment of marketing in newsgroups, signature files, e-mail, discussion lists, newsletters, link trading, award recognitions, meta-indexes, online advertising, affiliate programs, cybermalls, encouraging repeat visits, press releases, e-zines, web rings, offline promotion, traffic analysis, webcasting, and launching a website. In addition, the book has five appendices, including a brief glossary and a sample implementation and maintenance schedule. The book is especially rich in providing URLs for hundreds of sites that provide additional information. I was disappointed to find little or no treatment of two very important Web marketing strategies: search engine positioning through doorway pages and viral marketing. Sweeney does a great job of exposing the reader to the wide variety of methods that can be used to promote a website, but for an in-depth treatment of any of these, the reader will need to consult more specialized books. 101 Ways to Promote Your Website provides an excellent introduction to Web marketing for small to medium-size businesses, and deserves the wide acceptance it has already found in the marketplace. 27 of 29 people found the following review helpful: 2.0 out of 5 stars Book Title and Contents Do Not Match, May 1, 1999 By A Customer This review is from: 101 Ways to Promote Your Web Site (Paperback) The book is better than a few other books I have bought. I have used most of the techniques listed in the book, and I know they work. However, I feel being cheated by the publisher because the book promises 101 ways, and I only found 56 ways. The subtitle is more accurate as it hints that the 101 ways include tips and resources. Also, I'm very disappointed by the companion Web site. All I found are links to other Web sites mentioned in the book!!! There's absolutely no value to this companion site. I would have given this book a higher score if it covers more of the promotion techniques in greater depth. Out of the 56 ways, only 1/3 are covered well, and they are already familiar to most people: seach engines, directories, newsgroups, mailing lists, banner ads, and cybermall. The book could have focused more on the less known techniques such as online seminars, interactive tours, chat rooms, free offers, sponsoring Net events, and techniques used by such popular sites as Amazon.com and CNet. Finally, like many of the Internet books I have bought, some of the information in the book is already out dated. For example, the domain name registration agency is no longer at www.internic.net. The author could have provided some advice on how to keep up with the changes on the Internet. 21 of 22 people found the following review helpful: 5.0 out of 5 stars This Book is a Must Have, June 30, 2000 By A Customer This review is from: 101 Ways to Promote Your Web Site: Filled With Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic (Paperback) I purchased the first addition of 101 Ways and I was extremely pleased, and when I found out that the second addition was available I immediately ordered a copy. This book is jam packed with effective techniques that I used to help promote my organization's Web site. Personally, I found the additions to this book to be a great asset. The additional chapters on Webcasting Technology, E-commerce, Web Traffic Analysis, and Affiliate Programs were in-depth - yet easy to understand. Unlike other Internet related books, this one doesn't confuse the reader with technical jargon. Instead it is written in plain English and is full of examples that helped me to understand the different online marketing techniques. Needless to say whenever I am doing any online marketing for my organization I have my copy of "101 Ways to Promote Your Web Site" on my desktop!		Ad feedback   Most Recent Customer Reviews 4.0 out of 5 stars Finally! Finally, I have found a book that fills in the missing bits. I now have the source book which I have been needing for quite a while. Read more Published 6 days ago by Yvonne Jasper 4.0 out of 5 stars Excellent first emarketing book State-of-the-art first emarketing book. If you want to know how the emarketing works, that is your book. Read more Published 14 days ago by Alberto Ponsa Talavera 5.0 out of 5 stars For a beginner in web site building, this book is a must have! I am beginner in web site building and this book gave me essential knowledge of how to build a web site the right way. Published 1 month ago by Gerald Grondin 2.0 out of 5 stars Stopped gagging by falling asleep It looks colorful and the title was promising, but past the first chapter I had to force myself to even skim this book. Read more Published 7 months ago by MotherofMany 5.0 out of 5 stars Best Website Book I've Read This book is fabulous. Simply written, easy to grasp and succinct. Mind you, if you don't know the first thing about web development, it may be a challenge in areas, but if you... Read more Published 8 months ago by VicsMedia 5.0 out of 5 stars Superb book for the novice to the intermediate Wow, This book is amazing. Within 3 months after reading it and using the knowledge my BRAND NEW site had top 5 search engine list on my top keywords. Read more Published 8 months ago by John G. Vincent 1.0 out of 5 stars Mostly wrong and at best, out of date This book should be called "101 False, Misleading, and Outdated Ways to Promote Your Web Site". I was looking for a refresher and a brush-up, and even I know that most of the... Read more Published 11 months ago by J. Baldwin 5.0 out of 5 stars Web Site Promotions Class Favorite This book offers a good introduction to Online Marketing. If you're still wondering how the Internet may benefit your business, or are a web designer trying to assist clients in... Read more Published 12 months ago by C. K. McMahen 1.0 out of 5 stars useless book this book is useless. It talks about everything which is outdated and nothing it talks about is detailed. It's like a sales person talking about tech stuff. Published on July 14, 2007 by Y. Luo 1.0 out of 5 stars You're in the wrong place I assume you're here, reading this review because you are looking for ways to promote your website, and the title of this book hit that mark for you. Read more Published on February 2, 2007 by Vagabond Search Customer Reviews Only search this product's reviews

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Product Details

• Paperback: 502 pages
• Publisher: Independent Publishers Group; 3rd edition (July 15, 2001)
• Language: English
• ISBN-10: 1885068573
• ISBN-13: 978-1885068576
• Product Dimensions: 9 x 7 x 1 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 3.6 out of 5 stars  See all reviews (73 customer reviews)
• Amazon.com Sales Rank: #2,015,993 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

37 of 37 people found the following review helpful:

5.0 out of 5 stars Deserves Wide Acceptance, June 26, 2000

By	Ralph F. Wilson (Editor, Web Marketing Today, Rocklin, California) - See all my reviews

This review is from: 101 Ways to Promote Your Web Site: Filled With Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic (Paperback)

When I first picked up 101 Ways to Promote Your Web Site, I really didn't expect to find 101 different methods. After reading the book I am sure that 101 is a conservative number.

The author includes two chapters on search engine considerations, as well as chapter-length treatment of marketing in newsgroups, signature files, e-mail, discussion lists, newsletters, link trading, award recognitions, meta-indexes, online advertising, affiliate programs, cybermalls, encouraging repeat visits, press releases, e-zines, web rings, offline promotion, traffic analysis, webcasting, and launching a website. In addition, the book has five appendices, including a brief glossary and a sample implementation and maintenance schedule. The book is especially rich in providing URLs for hundreds of sites that provide additional information.

I was disappointed to find little or no treatment of two very important Web marketing strategies: search engine positioning through doorway pages and viral marketing.

Sweeney does a great job of exposing the reader to the wide variety of methods that can be used to promote a website, but for an in-depth treatment of any of these, the reader will need to consult more specialized books. 101 Ways to Promote Your Website provides an excellent introduction to Web marketing for small to medium-size businesses, and deserves the wide acceptance it has already found in the marketplace.

27 of 29 people found the following review helpful:

2.0 out of 5 stars Book Title and Contents Do Not Match, May 1, 1999

By A Customer

This review is from: 101 Ways to Promote Your Web Site (Paperback)

The book is better than a few other books I have bought. I have used most of the techniques listed in the book, and I know they work. However, I feel being cheated by the publisher because the book promises 101 ways, and I only found 56 ways. The subtitle is more accurate as it hints that the 101 ways include tips and resources. Also, I'm very disappointed by the companion Web site. All I found are links to other Web sites mentioned in the book!!! There's absolutely no value to this companion site. I would have given this book a higher score if it covers more of the promotion techniques in greater depth. Out of the 56 ways, only 1/3 are covered well, and they are already familiar to most people: seach engines, directories, newsgroups, mailing lists, banner ads, and cybermall. The book could have focused more on the less known techniques such as online seminars, interactive tours, chat rooms, free offers, sponsoring Net events, and techniques used by such popular sites as Amazon.com and CNet. Finally, like many of the Internet books I have bought, some of the information in the book is already out dated. For example, the domain name registration agency is no longer at www.internic.net. The author could have provided some advice on how to keep up with the changes on the Internet.

21 of 22 people found the following review helpful:

5.0 out of 5 stars This Book is a Must Have, June 30, 2000

By A Customer

This review is from: 101 Ways to Promote Your Web Site: Filled With Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic (Paperback)

I purchased the first addition of 101 Ways and I was extremely pleased, and when I found out that the second addition was available I immediately ordered a copy. This book is jam packed with effective techniques that I used to help promote my organization's Web site.

Personally, I found the additions to this book to be a great asset. The additional chapters on Webcasting Technology, E-commerce, Web Traffic Analysis, and Affiliate Programs were in-depth - yet easy to understand. Unlike other Internet related books, this one doesn't confuse the reader with technical jargon. Instead it is written in plain English and is full of examples that helped me to understand the different online marketing techniques. Needless to say whenever I am doing any online marketing for my organization I have my copy of "101 Ways to Promote Your Web Site" on my desktop!