101 Ways to Promote Your Web Site: Filled With Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic [Paperback]

Susan Sweeney (Author)

Editorial Reviews

Review

"Just the 'toolkit' we needed to successfully launch our online business!" -- Patti Ellis-Hedden, http://www.everyopportunity.com

"One-stop shopping cart full of industry secrets that totally contributed to our strategic Internet marketing plan." -- Dr. Harvey Silverstein, Concentrics Communications Canada, http://www.cca.com

"Susan Sweeney's Internet marketing savvy is dynamite! We increased our hits immediately." -- Harriet Reid, CyberDesign, http://www.cyberdesign-nb.com

"This is exactly the key information I needed for my Internet marketing campaign. Ask me if I'm doing cartwheels." -- Jeff Morris, http://www.LobsterDirect.com --This text refers to an out of print or unavailable edition of this title.

Product Description

The key to a Web site's success is its ability to entice surfers to stop at that site, take in what it has to offer, and return at a later date. This guide provides hundreds of tools such as templates, checklists, and forms as well as information on proven techniques like using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the Web site. Entrepreneurs, small business owners, corporate marketing managers, or consultants who are seeking the know-how to make a Web site successful will benefit from this invaluable resource.

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Product Details

• Paperback: 464 pages
• Publisher: Independent Publishers Group; 3rd edition (July 2001)
• Language: English
• ISBN-10: 1885068573
• ISBN-13: 978-1885068576
• Product Dimensions: 8.9 x 6.8 x 0.8 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 3.6 out of 5 stars  See all reviews (74 customer reviews)
• Amazon Bestsellers Rank: #2,053,029 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

37 of 37 people found the following review helpful:

5.0 out of 5 stars Deserves Wide Acceptance, June 26, 2000

By	Ralph F. Wilson - See all my reviews

This review is from: 101 Ways to Promote Your Web Site: Filled With Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic (Paperback)

When I first picked up 101 Ways to Promote Your Web Site, I really didn't expect to find 101 different methods. After reading the book I am sure that 101 is a conservative number.

The author includes two chapters on search engine considerations, as well as chapter-length treatment of marketing in newsgroups, signature files, e-mail, discussion lists, newsletters, link trading, award recognitions, meta-indexes, online advertising, affiliate programs, cybermalls, encouraging repeat visits, press releases, e-zines, web rings, offline promotion, traffic analysis, webcasting, and launching a website. In addition, the book has five appendices, including a brief glossary and a sample implementation and maintenance schedule. The book is especially rich in providing URLs for hundreds of sites that provide additional information.

I was disappointed to find little or no treatment of two very important Web marketing strategies: search engine positioning through doorway pages and viral marketing.

Sweeney does a great job of exposing the reader to the wide variety of methods that can be used to promote a website, but for an in-depth treatment of any of these, the reader will need to consult more specialized books. 101 Ways to Promote Your Website provides an excellent introduction to Web marketing for small to medium-size businesses, and deserves the wide acceptance it has already found in the marketplace.

29 of 31 people found the following review helpful:

2.0 out of 5 stars Book Title and Contents Do Not Match, May 1, 1999

By A Customer

This review is from: 101 Ways to Promote Your Web Site: Filled With Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic (Paperback)

The book is better than a few other books I have bought. I have used most of the techniques listed in the book, and I know they work. However, I feel being cheated by the publisher because the book promises 101 ways, and I only found 56 ways. The subtitle is more accurate as it hints that the 101 ways include tips and resources. Also, I'm very disappointed by the companion Web site. All I found are links to other Web sites mentioned in the book!!! There's absolutely no value to this companion site. I would have given this book a higher score if it covers more of the promotion techniques in greater depth. Out of the 56 ways, only 1/3 are covered well, and they are already familiar to most people: seach engines, directories, newsgroups, mailing lists, banner ads, and cybermall. The book could have focused more on the less known techniques such as online seminars, interactive tours, chat rooms, free offers, sponsoring Net events, and techniques used by such popular sites as Amazon.com and CNet. Finally, like many of the Internet books I have bought, some of the information in the book is already out dated. For example, the domain name registration agency is no longer at www.internic.net. The author could have provided some advice on how to keep up with the changes on the Internet.

22 of 23 people found the following review helpful:

5.0 out of 5 stars This Book is a Must Have, June 30, 2000

By A Customer

This review is from: 101 Ways to Promote Your Web Site: Filled With Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic (Paperback)

I purchased the first addition of 101 Ways and I was extremely pleased, and when I found out that the second addition was available I immediately ordered a copy. This book is jam packed with effective techniques that I used to help promote my organization's Web site.

Personally, I found the additions to this book to be a great asset. The additional chapters on Webcasting Technology, E-commerce, Web Traffic Analysis, and Affiliate Programs were in-depth - yet easy to understand. Unlike other Internet related books, this one doesn't confuse the reader with technical jargon. Instead it is written in plain English and is full of examples that helped me to understand the different online marketing techniques. Needless to say whenever I am doing any online marketing for my organization I have my copy of "101 Ways to Promote Your Web Site" on my desktop!