- Save $10 when you spend $50 and pay with Bill Me Later. The fast and convenient way to buy without using your credit card. Offer limited to items purchased from Amazon.com between July 14, 2008 and July 21, 2008. One per customer account. Enter code BMLSAVES at checkout. Here's how (restrictions apply)
Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.
Special Offers and Product Promotions
Better Together
Customers Who Bought This Item Also Bought
The Elusive Fan: Reinventing Sports in a Crowded Marketplace by Irving Rein  (5)
$19.77
|
Veeck--As In Wreck: The Autobiography of Bill Veeck by Bill Veeck  (17)
$10.88
|
The Ultimate Guide to Sports Marketing by Stedman Graham  (1)
$19.77
|
Winning by Jack Welch (198)
$18.45
|
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin (176)
$13.57
|
Editorial Reviews
From Library Journal
Spoelstra (Ice to the Eskimos: How To Market a Product Nobody Wants) offers another fine book on creative marketing strategies and motivation. His book, which shows how considering marketing problems "outrageously" but consistently can benefit an organization, is instructive in its marketing ideas and stories of triumph. President of the professional sports division of Mandalay Entertainment, Spoelstra has held positions or served as a consultant with several sports teams, including the Portland Trail Blazers, New Jersey Nets, and Dayton Dragons. Here he describes how in his own experience a lack of adequate funds for marketing and advertising goals led to his "outrageous" approach. In each of the 17 chapters, Spoelstra illustrates one of "ground rules" of marketing, claiming that, for instance, each company must differentiate itself and that budget constraints need not prevent a company from doing its best work. His concerns for increasing revenue through marketing will be useful to professional marketers and students of marketing. Recommended for the academic and public libraries that serve them. Littleton Maxwell, Business Information Ctr., Univ. of Richmond, VA
Copyright 2001 Reed Business Information, Inc.
Product Description
Jon Spoelstra, one of the country's best sports marketers, contends there is less risk and more payoffs in creating outrageous marketing.
See all Editorial Reviews
Spoelstra (Ice to the Eskimos: How To Market a Product Nobody Wants) offers another fine book on creative marketing strategies and motivation. His book, which shows how considering marketing problems "outrageously" but consistently can benefit an organization, is instructive in its marketing ideas and stories of triumph. President of the professional sports division of Mandalay Entertainment, Spoelstra has held positions or served as a consultant with several sports teams, including the Portland Trail Blazers, New Jersey Nets, and Dayton Dragons. Here he describes how in his own experience a lack of adequate funds for marketing and advertising goals led to his "outrageous" approach. In each of the 17 chapters, Spoelstra illustrates one of "ground rules" of marketing, claiming that, for instance, each company must differentiate itself and that budget constraints need not prevent a company from doing its best work. His concerns for increasing revenue through marketing will be useful to professional marketers and students of marketing. Recommended for the academic and public libraries that serve them. Littleton Maxwell, Business Information Ctr., Univ. of Richmond, VA
Copyright 2001 Reed Business Information, Inc.
Product Description
Jon Spoelstra, one of the country's best sports marketers, contends there is less risk and more payoffs in creating outrageous marketing.
See all Editorial Reviews
Product Details
|
