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SoundBites A Business Guide for Working with the Media (Paperback)

~ (Author)

5.0 out of 5 stars See all reviews (4 customer reviews)

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Editorial Reviews

Product Description

WRITTEN BY SEVEN TIME EMMY AWARD WINNING NEWS ANCHOR FROM THE PHOENIX MARKET KATHY KERCHNER, THIS BOOK TEACHES EVERYONE HOW TO BE THEIR BEST ON SCREEN AND BEFORE A MICROPHONE. KERCHNER'S ADVICE WAS HONED IN THE PRESSURE COOKER OF EVERYDAY JOURNALISM. IT IS A PEACH!!!

About the Author

KATHY KERCHNER PRESENTS HER WORKSHOPS WORLD WIDE. SHE HAS TAUGHT IN HONG KONG IN EUROPE THE MIDDLE EAST AND ALL ACROSS NORTH AMERICA. SHE HAS MADE HER PARTICULAR BRAND OF MEDIA RELATIONS WORK IN BOARDROOMS AROUND THE WORLD. SHE IS A PARTICULARLY GIFTED TEACHER AND COMMUNICATOR.

Product Details

Paperback: 290 pages
Publisher: Savage Press; 1 edition (November 21, 1997)
Language: English
ISBN-10: 1886028303
ISBN-13: 978-1886028302
Product Dimensions: 8.4 x 5.4 x 0.6 inches
Shipping Weight: 11.4 ounces (View shipping rates and policies)

Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)

Amazon.com Sales Rank: #1,603,154 in Books (See Bestsellers in Books)

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Look Inside This Book

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Front Cover | Table of Contents | First Pages | Index | Back Cover

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	94% buy the item featured on this page: SoundBites A Business Guide for Working with the Media 5.0 out of 5 stars (4) $15.56
	6% buy On Deadline: Managing Media Relations 4.0 out of 5 stars (8) $21.82

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Customer Reviews

4 Reviews

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5.0 out of 5 stars (4 customer reviews)

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2 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent, concise and clear., December 9, 1997

By A Customer

Kathy Kerchner tells it like it is. Her book is an outstanding collection of information that people who deal with the media need to know. Her tips on what to do, when to do them and how to do them are so full of common sense one wonders, "Why didn't I think of that?"

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2 of 3 people found the following review helpful:

5.0 out of 5 stars She's Been There. . . Learn From the Expert!, August 18, 1999

By A Customer

What to say, when and how to say it and WHY you need to learn to speak in sound bites! That's it in a nutshell. This book was my bible when I appeared on ABC TV's "The View" with Barbara Walters. I highly recommend it.

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2 of 3 people found the following review helpful:

5.0 out of 5 stars This book helped me deal with reporters who ask stupid quest, March 1, 1999

By A Customer

I'm a legal professional who has to answer reporter's questions about sensitive domestic abuse issues. Kathy's book gave me savvy advice and confidence in answering. I especially liked the parts about understanding reporter's pressures. This information made me more understanding.

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Most Recent Customer Reviews

5.0 out of 5 stars A great job of giving the inside scoop
I don't know the author, so this is a real review. She's done a wonderful job helping me to understand and work with the media. Read more

Published on May 13, 2001 by Beth L.

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