2,001 Winning Ads for Real Estate (Paperback)

by Steve Kennedy (Author), Deborah Johnson (Author) "This book is for every real estate agent who wants to maximize the effectiveness of his or her classified ads..." (more)
Key Phrases: bath townhome, bath traditional home, bath charmer, Clarke Realty, Action Realty, Elite Realty (more...)

Editorial Reviews

Product Description
The most complete volume of real estate classified ads ever written! Cover to cover, this is easy-to-use reference is jam-packed with 2,001 winning ads for just about any listing you'll ever have. From condos to mansions and everything in between.

What's more, each chapter is broken down by location, size, terms, style and special features. Includes a complete listing of dozens of useful "ad tips' and a list of hundreds of words and phrases to help you describe even the most difficult properties in just the right way. The new 3rd edition has been fully updated to meet HUD's Part 109-Fair Housing Advertising Guidelines.

From the Back Cover
This book is perhaps the most complete volume of real estate classified ads ever written! Cover to cover, this is easy-to-use reference is jam-packed with 2,001 classified ads for just about any listing you'll ever have.

Organized for quick reference, inside you'll find separate chapters on:

Low-Price, Mid-Range and Prestige Homes

Farms, Ranches and Horse Properties

Condominiums and Town Homes

Mobile Homes

Vacation Homes and Time-Shares

Investment Properties

And then for added ease, each chapter is further broken down into sub-sections such as Location, Size, Terms, Style, and Special Features. In addition, you get a complete listing of over 400 useful words and phrases for describing difficult properties in just the right way.

Plus, the all new 3rd Edition has been completely updated with and includes the FHA Real Estate Advertising Guidelines (Section 109). Any real estate professional who's faced with rewriting the same old worn-out classified ads will find 2,001 Winning Ads For Real Estate an invaluable reference source.

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Product Details

• Paperback: 320 pages
• Publisher: Argyle Press, Inc.; 3 edition (November 1995)
• Language: English
• ISBN-10: 1887145044
• ISBN-13: 978-1887145046
• Product Dimensions: 10.7 x 8.2 x 0.9 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #501,599 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

21 of 21 people found the following review helpful:

4.0 out of 5 stars Super easy reference that gets used alot in my office!, February 1, 2003

By	Rebecca M. Makas "vitaminrm2" (West Hartford, CT USA) - See all my reviews (REAL NAME)

I work on a team with 2 other realtors and each week when we get together to go over our advertising we're always looking for a "unique" or "powerful" ad. This book has hundreds of great ideas and fully written ads. The best part is that you can piece together parts from different ads to get the ideal one for the property you're advertising.

I would have given it five stars, but some of the categories of property types they give ads for I never see, let alone list, and some of the ones I do list are not included (for example Planned Unit Developments).

Overall a super reference and well worth the investment.

15 of 16 people found the following review helpful:

5.0 out of 5 stars Great Help, December 29, 2001

By	J. Mayo "jefftexas" (TX USA) - See all my reviews (REAL NAME)

I write over 60 ads a month and this has really helped in streamlining and getting the calls to come in.

7 of 9 people found the following review helpful:

4.0 out of 5 stars My review, September 29, 2005

By	Robert D. Chestnut - See all my reviews (REAL NAME)

The book has a ton of ads but some of them are a bit dated. If you take a line from a couple, it will usually get the creative juices flowing.