How to Put Your Book Together and Get a Job in Advertising (Paperback)

by Maxine Paetro (Author), Giff Crosby (Illustrator)

Editorial Reviews

Product Description
The number one advertising career book is better than ever!

Product Details

• Paperback: 254 pages
• Publisher: National Book Network (April 1998)
• Language: English
• ISBN-10: 1887229019
• ISBN-13: 978-1887229012
• Product Dimensions: 10.8 x 8.5 x 0.7 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.8 out of 5 stars See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #1,424,938 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

18 of 18 people found the following review helpful:

3.0 out of 5 stars Not everything in this book is true..., November 9, 2001

By	J. P Snedeker (USA) - See all my reviews (REAL NAME)

I bought this book in the mid-80s when I was a fledgling copywriter in New York City.

It was helpful in focusing on what was important in putting my book together. But not everything in this book is a hard-and-fast fact. For example, in the author's opinion, it is okay to simply have stick figures for your visuals. But every ad person I talked with said this thinking was completely wrong. The truth is, you need to have as professional-looking a book as possible, which means you need to hire, at the very least, a professional art director to draw your visual for you. Better yet, get some photos for your ad if that is what is meant to be there.

Competition for jobs is just so fierce, you need to do whatever you can to package yourself ahead of the next guy. Great ideas are not enough anymore; they need to look great, too.

In the end, I was always given the "great book, no jobs" refrain. After three years of pounding the streets of NYC, I never got a job. There was even an ringing endorsement from a New York creative director on the back cover which read "I will give anyone who follows this book's advice an automatic interview!" I never even got a return phone call from the guy.

I would recommend this book to a beginner, but with the caveat that the ideas inside are just one person's opinion, and should not be considered gospel.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Advertising Student, March 6, 2000

By	ZAK (Truth or Consequences, New Mexico) - See all my reviews

Who better to give advice on getting a job in advertising than someone who's been doing the hiring for some of the world's finest agencies in New York? But this book is more than a bible to those looking to join the game, it's the Cliff's notes to your future in advertising. Even better, it's simply a fun book.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Definitely worth the twenty bucks!, June 24, 1999

By A Customer

This book was well worth it! I was pleasantly surprised and read it from cover to cover. If you are serious about getting into a career as a creative, this will help you. The title delivers exactly what it says. Good advice, plain and simple.