Advertising Annual 2001 (Hardcover)

~ Martin B. Pedersen (Editor), B. Martin Pedersen (Author)

Editorial Reviews

Product Description

This showcase of the excellence in current advertising campaigns produced internationally is a thorough exploration of print media for diverse fields, covering automotive, electronics, public service, and retail products of numerous types. High-quality reproductions of ads are accompanied by complete captions and credits. Indices of ad agencies, creative directors, art directors, designers, illustrators, photographers, and clients make this a valuable, all-inclusive guide.

About the Author

Graphis publisher and creative director, B. Martin Pedersen, is one of America's most respected graphic designers and has received more than 300 awards for creativity and excellence in design. A member of the Art Directors Club Hall of Fame, he has edited numerous award-winning volumes under the Graphis insignia.

Product Details

• Hardcover: 256 pages
• Publisher: Graphis, U. S. (October 1, 2000)
• Language: English
• ISBN-10: 1888001860
• ISBN-13: 978-1888001860
• Product Dimensions: 12.1 x 8.9 x 1.3 inches
• Shipping Weight: 3.7 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #2,806,618 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

3.0 out of 5 stars Beautiful print production, May 27, 2008

By	M. Fredlund - See all my reviews (REAL NAME)

This review is from: Graphis Advertising Annual 2008 (Hardcover)

The Graphis series of books are always beautifully printed and thank goodness this is presented in a straight forward approach to the presentation of the work, (and not trying to be artfully cute like the Annual report issue where most of the content is lost in the gutter of the page). So from a picture reference this issue is fine and it is easy to see the selective "style" or "trend" of work that appears across the industry, although not as international as I expected.

This issue certainly focuses on the visual much more than any text-- a picture, or image is worth a thousand words is aptly true.

If you are interested in a "reference" or "credit" list the information is also available as standard in the back of the book and generally (especially as a teaching tool for students) one of my biggest complaints is flipping back and forth to find the problem statement. Since the type is always so small I would much prefer this information presented discretely with the campaigns than to break the spine of the book flipping back and forth. And by the time you find it, with the weight of the book itself, you lost the first page and give up...

5.0 out of 5 stars ADVERTISING ON BOARD, March 2, 2009

By	Manuel A. Caudillo Melgoza "Sphinx" (Mexico) - See all my reviews (REAL NAME)

This review is from: Graphis Advertising Annual 2008 (Hardcover)

gREAT SELECTION OF THE BEST ADVERTISING IN THE WORLD, ITS A PITY THERE NO MANY MEXICAN ADVERTISING, BUT ITS A GREAT BOOK FOR A BRAIN STORM

2 of 4 people found the following review helpful:

5.0 out of 5 stars PLEASE BROWSE IN ANOTHER CATEGORY..., April 18, 2001

By	"burakaslan" (Istanbul, TURKEY) - See all my reviews

Yes, browse something else in a different category, because if you pass over this Annual 2001, you don't need to look any further in Commercial Advertising category.

There are hundreds of books about advertisings and its examples, but only one unique collection, Advertising Annual Series, you will be addicted to them. And with this latest, you will start to look from another perspective, get the ideas standing behind the successful advertisements, see the greatest projects in the industry. This is not a casual book, a must in your collection.