From Booklist
This is, says the publisher, "the first licensed Coca-Cola art book," and Beyer is a devout ad art collector whose hoard proliferated from one old Coke serving tray. So expect no trenchant analysis, let alone criticism, and nary a peep about that centennial fiasco new Coke from the text. This is a book to be eyeballed more than read. Its main attraction consists of page after page of pretty young women posing with the Atlanta elixir. The "Coca-Cola Girl" was the image the company preferred for pitching its potion, from the 1890s to the 1960s. Very rarely did a boy or young man appear, and after 1930 only in support of the girl. The quality of the color reproductions is deliciously lush and sparkling, some of the artists are famous (N. C. Wyeth, Norman Rockwell), and each girl is perfect
and wholesome, regardless of how one feels about the drink.
Ray OlsonCopyright © American Library Association. All rights reserved
Ray Olson, ALA Booklist, December 2000
"... The quality of the color reproductions is deliciously lush and sparkling..."
--This text refers to an out of print or unavailable edition of this title.
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