Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur (2nd Edition) (Paperback)

~ (Author), (Author) "Opportunities for start-ups always abound..." (more)
Key Phrases: Silicon Valley, Palo Alto, First Chicago (more...)

Editorial Reviews

Review

"A feast of ideas." -- San Jose Mercury News, 9/93 issue

"An essential guide through the pitfalls and hazards of the business world." -- Byte Magazine, 12/93 issue

Product Description

The economy may not be great, but there are still plenty of entrepreneurs around with great ideas for high-tech start-ups. If you are one of them, this book will help you succeed. It gives you all the basic information you need to make your great idea a business reality.

Updated for today's business and economic climate, the new, fully revised edition of Engineering Your Start-Up is the complete guide to launching and growing a successful high-tech company. The authors, both successful veterans of many start-ups, focus you squarely on the fundamentals of making a new business work.

They demystify the start-up process with frank advice, insider's tips, and in-depth analysis. On-point case studies show you what to do--and what to avoid. An expanded list of resources steers you to help when you need it. You'll learn what it takes for you to create and manage a start-up, and the personal characteristics required for success in your new venture.

Engineering Your Start-Up offers a dose of reality for all aspects of the start-up world. Among the topics covered: securing funding (or surviving until you do), dealing with venture capitalists, writing a business plan, creating a management team, market positioning, stock ownership and grant practices, protecting intellectual property, and many other topics.

Engineering Your Start-Up is a distillation of the key lessons of the high-tech start-up world. As a new entrepreneur, you'll find it a book you go back to again and again.

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Product Details

• Paperback: 480 pages
• Publisher: Professional Publications, Inc.; Second Edition, New Edition edition (September 26, 2003)
• Language: English
• ISBN-10: 1888577916
• ISBN-13: 978-1888577914
• Product Dimensions: 8.8 x 6 x 1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (41 customer reviews)
• Amazon.com Sales Rank: #40,202 in Books (See Bestsellers in Books)

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• This item is part of The PPI Professional Development Series.

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars a must read in combination with others, August 29, 1999

By A Customer

This review is from: Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur (Paperback)

More substantive and more "specific" then any other such book I have read. Much more useful then "High Tech Startup" by Nesheim. Very enjoyable read without constantly reminding you that you might lose your house <so what ?>. One negative: very much written as a guide for engineers with an idea and no business knowledge; this means it lacks some depth when it comes to marketing issues.

15 of 17 people found the following review helpful:

5.0 out of 5 stars Best among all, April 3, 2000

By	Joseph Tseng (Los Angeles, California) - See all my reviews

This review is from: Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur (Paperback)

This is the best book among the six I've read recently on the subject. It contains numerous practical tips which I couldn't find anywhere else. The book has helped me tremendously in finding answers I want and in broadening my perspective on the subject. It is also written in a way that it is so easy to read and understand, unlike many others which I think are meant to be read by attorneys only. I am really pleased with the book. It's so good that I feel compelled to thank and compliment the author for a job well done.

34 of 45 people found the following review helpful:

5.0 out of 5 stars eysu.org contained the entire contents of this book online, February 8, 2004

By	Michael L. Baird "morro-bay.com editor" (Morro Bay, CA USA) - See all my reviews (REAL NAME)

In a bold marketing experiment, Professional Publications, Inc., once made available online at eysu.org the entire contents of this all-new 2003 2nd Edition of "Engineering Your Start-up." Every page was searchable in PDF files.
Michael Baird (co-author)