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Beder is a professional engineer who heads an environmental education program at the University of Sydney. She is also the author of two books published in Australia, The Nature of Sustainable Development (1993) and Toxic Fish and Sewer Surfing (1989). Rather than focus on direct assaults on the world's environment, Global Spin, which was already published in England last fall, is a well-documented survey of how corporations attempt to influence public opinion and garner political support when it comes to environmental issues. Beder reports on massive advertising and public relations campaigns designed to fight environmental regulations and portray supporters of restrictions as extremists. She shows how conservative think tanks and some so-called grassroots organizations with innocuous-sounding names, such as Coalition for Vehicle Choice or Mothers Opposing Pollution, are funded by companies and industry trade associations, and she uncovers corporate attempts to influence the media with threats to withdraw advertising. Beder is based in Australia, but her examples and her perspective are truly global. David Rouse
Beder is a professional engineer who heads an environmental education program at the University of Sydney. She is also the author of two books published in Australia, The Nature of Sustainable Development (1993) and Toxic Fish and Sewer Surfing (1989). Rather than focus on direct assaults on the world's environment, Global Spin, which was already published in England last fall, is a well-documented survey of how corporations attempt to influence public opinion and garner political support when it comes to environmental issues. Beder reports on massive advertising and public relations campaigns designed to fight environmental regulations and portray supporters of restrictions as extremists. She shows how conservative think tanks and some so-called grassroots organizations with innocuous-sounding names, such as Coalition for Vehicle Choice or Mothers Opposing Pollution, are funded by companies and industry trade associations, and she uncovers corporate attempts to influence the media with threats to withdraw advertising. Beder is based in Australia, but her examples and her perspective are truly global. David Rouse
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