Most Helpful Customer Reviews
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6 of 6 people found the following review helpful:
5.0 out of 5 stars
Author, Promote Thyself, October 14, 2000
Whether you sell out to a large (New York) publisher or publish yourself, the author must do the promotion. Publishers produce and distribute books, they do not promote them (just ask an author). Your publisher will get your books into the stores but you must prompt the potential buyer to go into the stores to buy--and pull the books through the distribution system. Most successful authors spend a large percentage of their time promoting their book. The conflict is that the author (normally a quiet, reclusive person) must become a promoter (a gregarious out-going person). What you need is some knowledgeable, friendly support. This book is your crutch. Hosting events, mini seminars and workshops can provide an extremely profitable way to sell your book, other products and services. You will discover how to double or triple your profits by developing a marketing strategy, promoting more profitable events, designing your event to meet your audiences' goals, merchandising your books and other products, selling more books, products and services, making your presentation more exciting, handling the Q&A, converting your speaking engagements from free to fee and much more. Lots of inside tips and techniques. Eric Gelb, MBA, CPA, is an author, publisher and business consultant based in New York. As a publisher and an author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles, I recommend this book to authors and publishers. DanPoynter@ParaPublishing.com.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Don't sign up for a book signing without reading this book!, April 22, 2001
Every budding author dreams of having an autograph session at his/her local bookstore. But you will know why this egocentric exercise won't help sell a single copy of your new book after you read this new guide.Its large format made reading it easy; it wasn't in extra large print but I still didn't need reading glasses since the layout made it simple to keep track of where one was. There was plenty of bold face type which helped make certain points jump out to me when they were important. But the best part about the book was the content, of course. There are plenty of helpful hints which will aid you in promoting your own book, pamphlet, newsletter, or even tapes. There are also some warnings about self-defeating things and how to avoid them. Why not just set up in a bookstore and have an autograph party? This is more for the author, and lazy bookstore event planners than it is for readers; unless you are well-known. Mr. Gelb tells how to let your potential book buyers know that you have something to offer. This is much more important than occupying a chair while you watch people buy other authors' books! There are tips on how to work with bookstore event coordinators and the media for maximum short-term effect and to set up for future good contacts. There are tips on public speaking and why it is so important to the writer wanting to sell books. Also included is how to be prepared for speaking emergencies. How do you turn out large groups to your event? The author explains this in detail, offering tried and true methods which he has done. He confesses to holding events where only one person showed up, and how to learn from his experience so that it doesn't happen to you! Other helpful chapters include: When to start expecting pay for seminars and speaking engagements, Why and how to become the local expert, Using business cards to advantage, What time of day to hold book events, Why you shouldn't use your own photo to promote the event...and what photo you SHOULD use. There is a section at the end for print and internet resources. his book also tells ways of keeping in contact with book buyers long after the sale via web pages, newsletters, mailing lists, etc. Your time is precious, learn how to save and protect it by making wise choices doing your book tour.
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4 of 5 people found the following review helpful:
5.0 out of 5 stars
An effective book marketing/promotion guide., June 5, 2000
The slim appearance of this 55-page paperback almost places Book Promotion Made Easy in the pamphlet realm, but spine lettering and an attention to depth makes it more than a pamphlet. Book Promotion Made Easy covers the event planning, presentation skills and marketing necessary to promote a book. Gelb is author of several self-published titles and provides a system of self-promotion through seminars and working with local bookstores: Book Promotion Made Easy provides a focus on creating such events to help market a book. Important information which goes beyond the usual tips on how to obtain publicity.
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