Vernon Can Read! A Memoir (Hardcover)

~ Vernon E., Jr. Jordan (Author), Annette Gordon-Reed (Author), Annette Gordon-Reed (Author) "WHEN I THINK ABOUT THE EARLY PART OF MY LIFE and how it helped make me the man I have become, it is so clear..." (more)
Key Phrases: black advancement, Urban League, New York, College Fund (more...)

Editorial Reviews

From Publishers Weekly

While Jordan's autobiography garnered interest from the moment its publication was announced, its ultimate form surprises. Disappointment awaits those expecting Clinton/ Lewinsky dirt, since the book "effectively ends in the 1980s. All that has happened to me since then is too close to be considered true memories," Jordan writes. But his narrative mission here is not recent political scandal. Jordan means to "bridge the gap" between the years African-Americans were forced to move to the back of the bus and the time when "a young black girl [Vernon's daughter Vickee] could be so confident in her humanity that she found it unfathomable that anyone could try and take it away from her." The bridge, of course, is Jordan himself, and he tells his success story with a concentration and devotion that gives it all the fervor and logic of a good long speech. While readers are treated to some particulars of Jordan's youth (waiting tables for his mother's catering business, attending segregated Atlanta schools in the 1940s and early '50s and then the predominantly white DePauw University) and the trajectory of his early career as a field director for the NAACP, executive director of the United Negro College Fund and president of the National Urban League), there are few more personal revelations. With its lack of extraneous detail and its studious avoidance of private thoughts, this is less a traditional memoir than an extended exposition of an impressive CV. Even so, it should remind people of this chapter in American history and Jordan's crucial role in it. (Oct. 22)Forecast: With Jordan's high profile, this is an automatic big seller. If it's marketed correctly, it should have a wide appeal, too anyone interested in the history of the civil rights movement will appreciate this detailed account of the people and organizations that helped transform a segregated nation.

Copyright 2001 Cahners Business Information, Inc.

From Library Journal

While on summer break in 1955 from DePauw University, Jordan worked as a chauffeur for Robert Maddox, the racist president of the First National Bank of Atlanta. Maddox was dumbfounded to discover that Jordan could do more than drive that "Vernon can read." Jordan, most recently an informal adviser to President Clinton, presents an engaging memoir of his arduous yet successful struggle to claim the African American dream. The most entertaining chapters discuss a childhood molded by church, school, and family, especially his mother and "greatest friend," Mary Jordan. The chapters on his rising civil rights career, which include being a young attorney for the NAACP during the University of Georgia desegregation, serving as head of the United Negro College Fund, and following the legendary Whitney Young as chief executive of the National Urban League, are sprinkled with insights. These include the low priority given to African American concerns by Presidents Carter and Reagan and the observation that Northern whites are often more secretive and less trustworthy about their racial views than Southern whites. The power of this biography derives from Jordan's honesty and the simple elegance of his writing. Reminiscent of John Lewis's Walking with the Wind (LJ 5/15/98), this book is highly recommended for all public libraries. Karl Helicher, Upper Merion Twp. Lib., King of Prussia, PA
Copyright 2001 Reed Business Information, Inc.

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Product Details

• Hardcover: 352 pages
• Publisher: PublicAffairs; 1st edition (October 16, 2001)
• Language: English
• ISBN-10: 189162069X
• ISBN-13: 978-1891620690
• Product Dimensions: 9.1 x 6.5 x 1.3 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.9 out of 5 stars  See all reviews (21 customer reviews)
• Amazon.com Sales Rank: #594,123 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars Exceptional "Reading" Skills, November 26, 2001

By	Robert Morris (Dallas, Texas) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

Until reading this uncommonly personal and revealing memoir, I knew very little about Jordan the human being although I was already well-aware of his public career which includes leadership positions in the NAACP, the United Negro College Fund, and the Urban League as well as subsequent prominence in the private sector as (for lack of a better term) a "powerbroker" in Washington, D.C. while continuing to serve on the governing boards of several major corporations. Unfairly, I think, he is most widely recognized as the friend to whom then President Clinton turned for assistance when attempting to help Monica Lewinsky obtain a job after that scandal began to unfold. In this memoir, however, Jordan limits his attention to the years ending in 1981 when he resigned from the Urban League. Whatever differences there may be between him and Jack Welch (obviously there are several), both men credit their mothers with giving them the values, determination, and encouragement needed as they took on progressively greater challenges while encountering progressively more formidable obstacles. I was especially interested in Jordan's straightforward explanation of his differences with other black leaders, notably his determination to work within the economic system (capitalism) to achieve social and political objectives. He also disagreed with those black leaders who supported the Palestinian cause and thereby exacerbated black-Jewish relations. Jordan seems to be a consummate pragmatist, determined to produce desired results (e.g. a higher standard of living and a better quality of life for all have-nots, whatever their race) rather than merely indulge in self-serving rhetoric and public posturing (e.g. conducting press conferences in conjunction with crises to generate personal publicity). In this book, he shares dozens of anecdotes without at any time seeming self-serving. "Vernon can read!" but he also knows how to forge alliances, to open and then nourish channels of communication and cooperation, and -- in process --to celebrate his own humanity in ways and to an extent no resume could possibly indicate. If and when he deems it appropriate and is so inclined, I hope Jordan will shift his attention to the last 20 years and again discuss his experiences, not as a public figure but as a man with much of value to share.

8 of 8 people found the following review helpful:

5.0 out of 5 stars A Random Walk Down Race Street...Through Grace & Discipline, December 8, 2001

By	Patricia B. Ross (Wellesley, MA USA) - See all my reviews

In finishing Vernon Jordan's book, I'm impressed by the fact of how important memoir's are to our culture. He is a black man who has not only done very well, but one who also has lived well by virtue of the fact that he began life within the warmth and care of two very nurturing parents who had the wisdom to cultivate his best talents, and those of his siblings, no doubt. As a Christian family, the values imparted were purposeful, deep and rooted in the dignity of equality even while social inequities were a part of our American life. That strength has seen him though the vagaries which always accompany the offensiveness of that inequity that alone can produce the injustice which undermines entire lives. There is little doubt that his has been a life of reserve and limited self expression within the context of the larger world upon that rise to esteem he has worked so hard and so humbly to achieve, and he acknowledges the fortunate guidance and commitment of his wonderful mother whose pride is unmatched as only a mother's can be. Under her tutelage and that of his dad, he has had the good fortune to meet and marry two wonderful women who've provided him with the care, intimacy and support his mother taught him to expect because he deserved that. Through that love, the beginnings of strength flower into a tolerance for life that can supercede hardships to enable the radiance of such warmth and excellence to be noticed by others and embraced by them for the benefit of others, confident in one's own purpose and direction. Part of his charm is that he lived during a time, obviously, when women were respected for their value and their ways, and men were willing to work for that privilege of romance and companionship that makes for healthy and committed relationships. It is particularly striking in that these qualities are seen in the life of a black man rather than where we are conditioned to view it, in a white man. That fact greatly enhances the value of his memoir to the African American population who have had few role models at so high a level of business, law, government and politics. Much of his success appears to be due to his incredible ability for self reflection along with the ability to make decisions that work in the wider world as he was able to define it for himself always keeping his mother (and others) as his chief confidant in her belief of his potential. It also shows the value of human potential through that love and confidence and its ability to transform our lives despite setbacks. It's a very worthy and candid look inside a world few can glimpse but many can learn from, and should be an inspiration to all of those who embark upon his journey through his revelations. To whites, it should dispel myths and satisfy curiosities about the reliability and excellence of executives in people of color, and show that it is the style, character and personality of the person rather than the color of the skin that is the real difference.

11 of 13 people found the following review helpful:

2.0 out of 5 stars But Vernon Can't Write ( A Biography), January 11, 2002

By	"emlx" (Minnesota, USA) - See all my reviews

This review is from: Vernon Can Read! (Audio Cassette)

At one point Vernon reflects on a gathering of contemporaries during the 1970s. Asked to speak openly about himself and his emotions during a gathering (Author quips~ in a very seventies fashion) Vernon got so fed up at the gathering and being asked to open up to others that he said "This isn't going to happen" got up and left. And I think the same mentality carried oven when Vernon Can Read was written. Mr Jordan never had the propensity to open up and let the reader feel emotionally involved in this book, and in his life. As we watched him hop job to job and talk in acronyms(for entirely too long), we got a very two dimensional character, as if we were being led on a slide show of Vernon's life. He comes off as being brash, self-important and rude in some spots, but the reader never got to appreciate his rudeness or infact to really get to know him. His reputation led me to read the book, but this was also the downfall of Vernon Can Read, the author tried to uphold his reputation while witholding frankness and vulnerability. In the end I was left clamoring for the guy who got drunk at Katherine Graham's house and was belting out tunes with Clinton (picture in the Book), but instead I got a lawyer showing slides of his life.