Product Description
Provides a ready-to-use methodology for partnering with your customers. Shows you a step-by-step process for vendors for building a joint business plan with your customers - reserving a special place in the plan for the you.
As a special promotion to Amazon.com customers - if you buy "Customer Partnering, An Executive Guide to Key Practices" from Amazon.com you will get a free related 1 hour audio cassette on customer partnering as well.
Includes information on: why customers & suppliers partner with each other, customer partnering vs. other types of partnering, selecting a customer partner, which customers to avoid, developing your plan, developing a joint plan, the "Top to Top" meeting, practical dos and don'ts, customer politics, employee issues, the initial launch, not resting on your laurels, pitfalls and danger areas, making sure you capture your piece of the value you create with your customer, and how to get started.
From the Publisher
They are using it to acquire new customers and defend existing customers from the predation of competitors. They are using it to deliver more value, while protecting and improving their margins.
If you are new to this tool, "Customer Partnering, An Executive Guide to Key Practices". If you need a template to prepare a well thought out Customer Partnering proposal to your division head or CEO, and you don't have much time, this is the one tool you need.
You can contact the author, Curtis E. Sahakian, at our web site www.corporate-partnering.com/cpi or just visit it to learn more about the Corporate Partnering Institute.
