Review
"It's practically an inventory of human frailty." "If you learn the rules of propaganda and use them to your advantage, is that unethical, or are the ethics determined by the consequences of your actions?" "No, I'm not advocating unethical behavior by presenting these facts, and no, you aren't displaying poor ethics by learning them. Naivete doesn't make you ethical. It just makes you an easy victim." -- Bob Lewis, Infoworld
Product Description
Propaganda is no more than the exploitation of human foibles - the inherent flaws in the way people make decisions. This text provides an inventory of human foibles and tips for the practical business application of propaganda to exploit these foibles.
Relying on a collection of university research, it focuses on the top 15 basic types of propaganda techniques and decision making flaws most relevant to commercial and business environments. This text explains each one and gives practical tips on how to apply them and how to avoid traps set by others making use of them.
