303 Marketing Tips: Guaranteed To Boost Your Business (Paperback)

~ (Author)

Editorial Reviews

Product Description

Unleash the marketing genius inside of you...and watch your profits soar! Chock full of pratical, easy-to-execute ideas from such renowned marketing experts as Maxwell Stroge, Al Ries, Jay Conrad Levinson, Jack Trout, Edith Weiner and more, this indispensable guide can help you transform your business into a moneymaking machine. You'll get sure-fire, innovative tips for every aspect of marketing.

From the Author

Everyone thinks that for your business to succeed all you need is a great idea for a product or service. Wrong! Even if you offer the best products or finest services, without smart marketing your business will never reach it's full profit potential.

But don't panic help is at hand. You can unleash the marketing genius inside you with the help of 303 Marketing Tips. The book is chock full of practical, easy-to-execute ideas from some of the nation's most renowned marketing gurus like Al Ries, Jack Trout, Jay Conrad Levinson, Guy Kawasaki and Watts Wacker. And each tip includes a real-life example of how other small business owners have attracted new customers, satisfied existing clients and boosted their bottom lines.

Marketing, while vital to your company's success does not have to be difficult, complicated or costly. In 303 Marketing Tips you'll find it often pays to take a simple, straight-forward approach. And our ideas are easy to implement! For instance, did you know you could be your own best ad? Or that often if pays to go your own way rather than follow the pack? Do you know how to use the Internet to rev up your revenues? These are just a few of the things you'll learn from 303 Marketing Tips.

You'll also learn that smart marketing doesn't have to cost you a fortune. 303 Marketing Tips shows you how you can generate profits merely from being a good community citizen. And we give you truly affordable ways to find new leads.

So whether you already own a business or are in the planning process 303 Marketing Tips , Guaranteed to Boost Your Business is a must read.

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Product Details

• Paperback: 414 pages
• Publisher: Entrepreneur Press (January 25, 1999)
• Language: English
• ISBN-10: 1891984020
• ISBN-13: 978-1891984020
• Product Dimensions: 8 x 5.3 x 1.1 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 2.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #626,810 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

1.0 out of 5 stars Lots of blank space and no substance., January 12, 1999

By A Customer

I was surprised at the lack of information in this book (I asked for and got my money back). My first clue was that the font size of the tip number is almost as large as the text below it. One-third of each page is taken up by a number, one-third text, and one-third white space. It was a huge disappointment considering the price. The cover is filled with misleading hype about how great the information is, how "actual" examples are described and how it is guaranteed to boost your business (I didn't find a guarantee on the inside if it didn't live up to expectation). The information inside was lacking. Most of the tips could be reduced to one or two sentences instead of two paragraphs of fluff. Examples were anecdotal at best. If you are serious about marketing and boosting your business, I recommend anything by Jay Conrad Levinson, Dan Kennedy, Lisa Shaw, Seth Godin or "Getting Business To Come To You," by Sarah and Paul Edwards.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Easy to read, great marketing tidbits, stress-free reading, October 16, 1999

By A Customer

I found the book to be a very enjoyable read. Not deep and difficult to comprehend...but light, innovative, and enlightening -- full of great marketing tips that are easy to implement and very enjoyable to take advantage of. GREAT information for entrepreneurs! Each page contains a new marketing idea, and you can read a few pages, put it down, and return to it later for more ideas. Easy to digest. It's a winner!

2 of 2 people found the following review helpful:

1.0 out of 5 stars No substance! Very disappointing., June 25, 2002

By A Customer

This book really stunk! I was expecting to get information about marketing, but it was filled with a lot of fluff like "be sure to have a well-written marketing plan"...gee, do you think? It wasn't a how-to at all, just little quips of very generic advice, without any real examples to back up what people were saying. I was very disappointed.