More and more people are using Photoshop to create the imagery that surrounds us every day, and it's harder than ever to find new and original ways to make your own images stand out from the crowd. Even when you discover a fantastic new plug-in that looks certain to give you the edge, it's only a matter of time before everyone else jumps on the bandwagon and your work looks just as tired and derivative as the rest.
In this book we aren't simply trying to teach you new and innovative effects. We're showing you how the standard tools and effects that Photoshop users often take for granted can be turned to quite unexpected ends, how you can ultimately control every last pixel (and not just rely on someone else's choice of presets or plugin settings), and how the only limitation on your work is your imagination.
The examples we've chosen aren't just your usual run-of-the-mill web effects - every one is there because it demonstrates something that will enrich your understanding of Photoshop and how you can produce spellbinding images with Photoshop.
The other, equally important objective of this book is to help you to get in the habit of using shortcuts and to utilize more streamlined techniques when working in Photoshop. Time and Money are inescapable factors in the world of design, yet people expect to see more innovative, fresh and impressive images than ever before. This book is aimed at helping you to achieve that goal. The techniques in this book don't just show you how to create flexible and interesting effects, they help get you into the practice of using shortcut keys that can trim precious seconds off the time it takes you to generate effects.
There is very little assumed knowledge of Photoshop, so even if you are a young designer at college, inexperiened in handling the digitial image, you will find the step-by-step tutorials clear, concise and easy to follow.
--This text refers to an out of print or unavailable edition of this title.
From the Publisher
Whether you are new to Photoshop and want to produce some startling and impressive effects quickly, or you are a professional designer looking for inspiration and ground-breaking techniques to push your work to a new level, this book is for you. We've teamed up with top professionals from Eyeland Studio to show you how the experts do it.
We've been ruthless while editing this book: any effects that didn't make the grade were cut. We wanted to have only the best in this compact volume - speed and efficiency were a criteria not just for the effects, but for the book as a whole. Every full color page is precious and we didn't want to waste a single one.
From the Introduction: As the Web has expanded the role of Photoshop beyond it's more traditional role in print design, designers are called upon more and more to turn an empty document into a visually compelling masterpiece in increasingly dwindling timeframes. In a world where our work can be published to the masses in the time it takes you to pour a cup of coffee, time is more and more of the essence.
Clients don't just want innovative and fresh visual effects - they also want them immediately. Third party plug-in filters are typically no help. It doesn't take very much time for their redundant usage to kill their effectiveness for that whole "fresh and innovative" criterion. It doesn't take a designer's trained eye to pick out the abuse of many popular 3rd party filters. We may only have a short time to make our effects, but we rarely want it to look like our effect was done in haste.
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