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Editorial Reviews
Brand Republic, review by Stephen Chandler (03/20/04)
"Thought-provoking and inspiring. When you read [ONE], you feel guilty that you aren't doing it yet yourself."
Al Ries, author of 'The 22 Immutable Laws of Marketing'
"Everybody talks about being customer-oriented, but Engeseth's taken the concept to a much higher level. ONE's the ultimate consumer book."
See all Editorial Reviews
"Thought-provoking and inspiring. When you read [ONE], you feel guilty that you aren't doing it yet yourself."
Al Ries, author of 'The 22 Immutable Laws of Marketing'
"Everybody talks about being customer-oriented, but Engeseth's taken the concept to a much higher level. ONE's the ultimate consumer book."
See all Editorial Reviews
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