Product Description
MMS is basically an ideas factory- a canvas upon which people will find new creative fun ways to communicate. i-mode in Japan has taken the mobile data world by storm with tens of millions of subscribers and the critical mass of content creators and service developers that MMS needs to succeed. Other operators are desperate to learn from i-mode's success and apply this to MMS and this report enables them to learn and apply the key lessons. Written by Maggie Tsang, Mobile Streams' Japan Country Manager, this report analyses and compares the two services and recommends best practice.
