Reaching Escape Velocity: Launching gonzo engineering projects with sponsors, media, volunteers, and other potent forces (Paperback)

~ Steven K Roberts (Author)

Editorial Reviews

Product Description

This book is for those who are attempting to launch a massive engineering project or expedition with minimal financial or human resources. It is not about specific hardware or software technical methods; it is about the meta-hack of developing enough support and buzz to get your project to take on a life of its own. Large corporations do this with brute-force methods (unlimited money and people), but individuals face daunting hurdles when competing for mindshare and resources. Without the ability to leverage larger forces as a sort of "martial art," it is exceedingly difficult for a lone geek to escape the gravity well. This little book is the collection of "trade secrets" that have made my 25 years of adventures possible... the art of working with sponsors, media, and volunteers to get an insanely ambitious project off the ground and keep it moving on its own momentum.

Product Details

• Paperback: 74 pages
• Publisher: Nomadic Research Labs (May 26, 2009)
• Language: English
• ISBN-10: 1929470053
• ISBN-13: 978-1929470051
• Product Dimensions: 8 x 5.2 x 0.2 inches
• Shipping Weight: 4.8 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #440,749 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Reaching Escape Velocity: A must read for adventure seekers!, June 23, 2009

By	lesval "lesval" (stanwood, wa) - See all my reviews

Folks,

A major international project I am involved with was needing contemporary media kick start with an underlying guerrilla marketing strategy due to the devastating economic turmoil (downturn.) This publication gave inspiration, ideas and a no-nonsense plan to the entire operation. The program Steve has developed and the simple (now obvious after reading the book) steps he outlines were instrumental in generating new media interest, not to mention major sponsorship.

This book paid for itself within hours, and will continue to add value for a lifetime. Two hearty thumbs up, a must read!

Les