Product Description
Organizations and businesses will learn how to garner national news coverage and generate buzz about their news with the strategies in this book. Explained are the fine points of developing a national media campaign and identifying the story ideas that will lead to national attention. All of the common questions are covered-targeting the most appropriate reporters and producers for a story, pitching ideas to print and broadcast media, and attacking the problem of regional image. Also included is advice for damage control in high-profile situations, using opinion pieces and letters to the editor to increase national visibility, and getting the most from special interest or trade publications.
About the Author
Jeff Lewis has been a media relations consultant for Compaq, Texas A&M University, and The College of William and Mary. He lives in Moscow, Pennsylvania. Dick Jones, owner of Dick Jones Communications, has worked for clients such as the University of Denver and the Amos Tuck School of Business Administration. He lives in State College, Pennsylvania.
