The Ultimate Guide to Getting Booked on Oprah, Second Edition (Ring-bound)

~ Susan Harrow (Author) "Understanding Oprah is one of the keys to being able to approach her with an appropriate topic..." (more)
Key Phrases: media coaching, pitch letter, African American, Oprah's Book Club, Publicist Annie Jennings (more...)

Editorial Reviews

Product Description

It’s True - You Can Be On Oprah

Imagine you are sitting in the good chair next to Oprah. She turns to you to ask for your expert advice in front of her studio audience and 21 million other people across the nation watching from their homes. The demand for your product skyrockets, your phone starts to ring and doesn't stop. You're invited to appear on more top talk shows, the media suddenly wants you.

If you follow this guidance, you'll increase your chances of being able to say, "I was on Oprah!"

"The Ultimate Guide to Getting Booked on Oprah" is filled with Harrow's own personal experience, media coaching, and success creating angles for her Oprah clients. Read exclusive interviews with prestigious publicists, case histories of famous people, authors, and entrepreneurs like you. Learn insider secrets, hot tips, "off the record" comments, and focused strategies that show you what it REALLY takes to get on the show and become a media sensation.

You’ll learn:

* Strategies to get noticed by Oprah's producers
* How to audition so they'll book you on the show
* Ways to sell yourself, your products and services once you land an appearance

The First and Only Complete Oprah Book of Its Kind

It's the first and only complete Oprah book of its kind. You won't find another book on or off the net that shows you how to get on Oprah and then make the most of your appearance. The only other material that exists is a slim booklet published in 1998. Many things have changed since then. What you'll soon have in your hands is the most updated, comprehensive information you can get on the market today.

A Comprehensive Guide Full of Insider Information about Oprah’s TV Show

"The Ultimate Guide to Getting Booked on Oprah" is the first and only book that contains all the EXACT information you need make your dream of appearing on Oprah a reality.

A number of publicists spoke so candidly they couldn't afford to have their names attached to such insider information. Gain the edge you need to get on Oprah!

In this comprehensive guide you’ll learn:

* Strategies that prestigious publicists have used over and over to get their clients on Oprah
* Techniques to capture a producer's interest in 20 seconds or less
* How to handle everything from the pitch letter to your actual appearance on the show
* The secrets Susan has used to help authors and entrepreneurs make their appearance unforgettable--and get more air-time
* The 10 qualities of an Oprah guest
* How to create a successful pitch of your own that will WOW! Producers
* Little known information that producers don't want you to know
* Mistakes you can't afford to make
* The most important things to remember once you're on the air

About the Author

Susan Harrow is a top marketing strategist & media coach who works extensively with Fortune 500 CEOs, executives, successful entrepreneurs, and best-selling authors. Her clients include iVillage, PlanetRx, Pacific Bell Directory/The Yellow Pages (SBC), Bill Graham Presents, Gillette/Oral B, Yoga Journal, Design Within Reach (DWR) (AS SEEN ON QUEER EYE), the North Face, Studer Group, Central Asia Institute, HarperCollins, and Random House.

She's author of, "Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, or Her Cause with Integrity & Spirit" (HarperCollins). She's also author of "The Ultimate Guide to Getting Booked on Oprah," and the upcoming "How You Can Get a 6-Figure Book Advance."

Her clients have been on Oprah, 60 Minutes, Good Morning America, The Today Show, Extra!, Dateline, Donny & Marie, Larry King Live, Maury Povich, CNN, CSPAN, and have appeared in all the top publications including Parade, Time magazine, The New York Times, The Wall Street Journal, USA Today, People magazine, O Magazine, Forbes, Vogue, Bazaar, and many others.

Susan has been featured, profiled or quoted in The Boston Globe, The Chicago Tribune, Women's Day, Ladies' Home Journal, Entrepreneur, Salon Magazine, the San Francisco Chronicle, USA Today online, and Investor's Business Daily.

Product Details

• Ring-bound: 157 pages
• Publisher: Harrow Communications (February 2004)
• ISBN-10: 1931007152
• ISBN-13: 978-1931007153
• Product Dimensions: 11 x 10.7 x 1.1 inches
• Shipping Weight: 2.6 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #351,382 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 13 people found the following review helpful:

5.0 out of 5 stars Make the Oprah Producer's Job Easy, May 28, 2006

By	Carmen Matthews "The Serene Samurai" (San Diego, California) - See all my reviews (REAL NAME)

This is a great workbook, written for millions of people, because let's face it, letting others know that you were on Oprah, or that Oprah quoted you opens many doors.

Lady O' has become a power house above all other power houses by branding herself as someone who really cares about the world, and who moves millions, if not billions of people into being their best self.

So what does it take to be: a guest; an author of Oprah's Book Club; an on air expert; or, an audience participant?

To answer this question, I invite you to think about the last time someone tried to sell you a service or a product.

Did you feel like they knew you? Were they succinct? If this was in person, did they make soft, direct eye contact with you, at all times? Did they stay in rapport with you? And, did you really feel like you were the Queen or King, while they seemed to balance being dignified and interesting?

Oprah's producers represent her interest in finding solutions for their millions of viewers. Your desire to be a millionaire, a celebrity, or endorsed by Oprah does not factor into creating talk show segments - to get on the Oprah Show you need to demonstrate that you can contribute to Oprah's desire to do something grand and unexpected by others.

Before Calling the Show:

1. Establish yourself as an expert;
2. Ally yourself with a local journalist (print, radio and tv);
3. Find ways to be interviewed, and to be taped;
4. Read www.prsecrets.com/sss/018.html; and,
5. Write Op-Eds in the top 10 United States papers.

Ready for the Queen of Talk:

1. Study Oprah's history;
2. Study the show and their website;
3. Know what your life mission is;
4. Live that mission;
5. Create a topic sheet;
6. Write a pitch letter (be sure to address it to the
appropriate editor);
7. Write 5 talking points;
8. Create 10 questions about your topic;
9. Create, rehearse and know your 10 second sound bite;
10. Be willing to do a great deal of the producer's work, to
make it easier on them; and,
11. Be willing to adapt your schedule around the ever-changing
needs of what's hot now.

"The Ultimate Guide to Getting Booked on Oprah" is an excellent workbook for you to prepare yourself to take on the identity of doing what it takes to contribute to Oprah's commitment to connecting with the world.

If you do what Susan Harrow suggests in this book, you will be showing Oprah that you appreciate what she does - and in so doing, you will be embraced by millions of viewers from around the world - who will really want more of what you have to offer.