Winning E-Learning Proposals: The Art of Development and Delivery (Hardcover)

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Key Phrases: corporate capabilities section, proposal development team, business acquisition process, Workforce Interactive, Truckco Online, Web Added Value (more...)

Editorial Reviews

Product Description

This is the first book to present the entire process for securing e-learning business successfully. It provides practical tips and techniques for conceptualizing winning ideas, writing winning proposals, and staging winning presentations. The book covers e-learning standards, certifications, budget concerns, ROI, legal considerations, project management and it includes checklists, templates, and actual examples from successful e-learning proposals and real cases. It delineates the ten steps in the E-Learning Business Acquisition Process and illustrates how to make significant profits in the competitive e-learning industry.

Product Details

• Hardcover: 368 pages
• Publisher: J. Ross Publishing (May 2003)
• Language: English
• ISBN-10: 1932159045
• ISBN-13: 978-1932159042
• Product Dimensions: 9.5 x 6 x 1 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #1,116,774 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Great ready-reference & guide, June 12, 2003

By	"divjot" (Plymouth Meeting, PA, USA) - See all my reviews

The book details each of the steps involved in responding to an RFP. From analyzing the RFP, researching and preparing the written proposal, its submission and finally presenting it to your potential client.

The book is very practical in its structure - a chapter dedicated to each section of a proposal. Chapters begin with 'Why this section is needed' which provides a complete rationale for including that section in your proposal. For most of us on the team who were new to proposal writing, this was helpful in developing an appreciation and correct orientation to the proposal writing process. This is followed by a detailing of what content should, and more importantly should not, go into the section. Finally there are examples culled from RFP's. The examples, both good and bad, were a great springboard to begin writing our own proposal.

I would draw special attention to the 'Defining the Problem' chapter. Following the 'Requirements Matrix' the 'Thought Provoking Questions' and included sample 'Problem Definition Worksheet' helped us identify and home in on the 'problem'. This is perhaps by far the most critical aspect of the proposal writing process. I would suggest taking this chapter seriously.

At another level, having the book around cut short many debates and disagreements within the team about how to go about a certain issue. It helped us stay focused.

On the whole this book is a very practical guide to complete the task at hand. I recommend it highly.

2 of 2 people found the following review helpful:

5.0 out of 5 stars ...and writing E-Learning Proposals, February 2, 2004

By	Clark Aldrich (Madison, CT USA) - See all my reviews

I cannot imagine WRITING an e-learning proposal of any kind without reading this knowledgeable book. The relationship between implementing enterprise and vendor is the fulcrum of a effective program, and this book will increase the odds of success, not just in finding the right partner and structuring the right arrangement, but rolling out the right work.

I also like how honest Kapp is in dealing with the fact that, while meeting the customers' needs is paramount, that does not mean the customer is always right.

2 of 2 people found the following review helpful:

5.0 out of 5 stars A Must Have for the Real World of Instructional Technology, November 21, 2003

By	Linda L. Campbell (Nescopeck, PA United States) - See all my reviews

This book is for anyone who expects to make it in the business world and be successful at winning customers for e-learning accounts. The steps in the book guide the user how to put together a proposal that will get business for you. I found the book very useful to write a proposal and give a presentation that will make anyone stand out from the competition. Dr. Kapp makes it easy to understand in a step-by-step approach. If anyone wants to be successful in the field of e-learning, this book is a must have.