The Virtual Assistant's Guide to Marketing (Paperback)

by Michelle Jamison (Author)
Key Phrases: client questionnaire, resource box, client information package, Virtual Assistant, Yellow Pages, Real Estate (more...)

Editorial Reviews

Product Description
Required reading for any Virtual Assistant!

If you’re a new Virtual Assistant just starting your business or an experienced VA who wants to breath new life into your business, this book is a definite must read!

In The Virtual Assistants Guide to Marketing, you’ll find fundamental ways to market your practice while exploring the VA approach to marketing, based on key relationship building concepts. This guide contains practical information that can be implemented immediately in your business. You’ll learn how to:

• Build relationships that generate word of mouth and referrals
• Create top-notch marketing materials that will get noticed
• Plan and develop current and future marketing strategies

Written by a Virtual Assistant for Virtual Assistants, this down-to-earth, easy to read guide will develop business-generating ideas for sustaining momentum in your business.

About the Author
Michelle Jamison is a Virtual Assistant, business owner, consultant, speaker and author. Her company MJVA & Associates currently offers services to over 30 clients worldwide and is one of the largest VA practices in Canada. She has developed many programs, teleclasses and has written numerous workbooks and articles on the subject of Virtual Assisting and marketing a VA practice.

As well as being a full-time Virtual Assistant she is also a VA Coach and Mentor and founded the Canadian Virtual Assistant Network, which provides new and more established VA’s an opportunity to network and build a virtual community in Canada.

Product Details

• Paperback: 169 pages
• Publisher: Word Association (October 1, 2003)
• Language: English
• ISBN-10: 1932205675
• ISBN-13: 978-1932205671
• Product Dimensions: 10.7 x 8.4 x 0.5 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.4 out of 5 stars See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #739,667 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars A Valued Addition to a VA's Library, July 5, 2008

By	Charlotte M. R. Flowers (Richmond, VA) - See all my reviews (REAL NAME)

This review is from: The Virtual Assistant's Guide to Marketing, 2nd Edition (Paperback)

This book is an awesome compilation of tips and techniques, processes and procedures to get the word out about your virtual assistant business. It is packed with helpful and extremely practical (and affordable) methods of marketing your practice. At the same time this guide is very educational and enlightening tool for those who do not have a marketing background. The authors take you by the hand and "virtually" walk you through the marketing process.

The tips in this book can also be used to market any business in any industry. The book is written in a workbook format with plenty of space for you to take notes and to answer questions as you fine-tune your thinking about who you are and what your business is offering so you can best decide how to communicate that and capture the clients ideally suited for you.

All this is done in easy to understand language with plenty of examples.

This is a book I'll return to again and again, even after my practice is thriving! Great for newbies and established practioners alike.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Comprehensive, detailed, written with a student in mind, November 15, 2007

By	C. Dunn "VOP Professor" (California) - See all my reviews (REAL NAME)

This review is from: The Virtual Assistant's Guide to Marketing, 2nd Edition (Paperback)

I just initiated a Virtual Office Professional program at my college this fall and was reviewing a myriad of marketing books to use for the Marketing a Virtual Office class. I discovered the first edition of Michelle's book and was very impressed by the content and delivery. When I found out she had the second edition that covered even more current trends and best practices and was available for my Spring 08 class, I was ecstatic--she doesn't miss a beat in this one! She is thorough, practical, basic, and organized in her approach. I have recommended this 2nd Edition to many of my colleagues. You can see why she is an expert in this field. The least I can say is, "Thank you, Michelle, for giving promising VOPs/VAs an opportunity to learn from the best!"

3 of 4 people found the following review helpful:

5.0 out of 5 stars Virtual Assistant students rate her and her book: The Best, November 16, 2007

By	Beverly Pederson "Virtual Assistant Certifica... (Red Deer, Alberta, Canada) - See all my reviews (REAL NAME)

This review is from: The Virtual Assistant's Guide to Marketing, 2nd Edition (Paperback)

As one of the core textbooks in the Virtual Assistant Certificate, we have been using the Virtual Assistant's Guide to Marketing for the past four years. The Red Deer College VA students are not only impressed with the quality of this book but with Michelle's abilities as an online college instructor. We have come to rely on Michelle's expertise in the marketing area. With the information in this book, you will quickly attract the ideal clients to your VA business.