No B.S. Business Success (NO BS) (Paperback)

by Dan Kennedy (Author) "Contrary to a great many textbook, assertions, having the best product, the better mousetrap, a whiz-bang new idea, the top location, the best market, the..." (more)
Key Phrases: Business Success, Dan Kennedy, Marketing Letter (more...)

Editorial Reviews

Product Description
For more than 30 years, author, consultant, speaker, and entrepreneur Dan Kennedy has dished out no-nonsense advice, bases on his own experience, to achieve business and sales success. He regularly get "millionaire-maker" results for satisfied clients in hundreds of professions and industries. His bestselling books include How to Make Millions with Your Ideas.

Dan Kennedy offers readers frank advice for building a business and getting highly compensated in the process. Entrepreneurs can increase opportunities to succeed by using his four positioning strategies, 25 eternal business truths, and five keys to multiply cash flow, plus advice on people, sales, productivity, getting out of trouble, and achieving financial independence.

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Details

• Paperback: 100 pages
• Publisher: Entrepreneur Press; 1 edition (July 7, 2004)
• Language: English
• ISBN-10: 1932531106
• ISBN-13: 978-1932531107
• Product Dimensions: 7.3 x 5.5 x 0.9 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars See all reviews (21 customer reviews)
• Amazon.com Sales Rank: #212,827 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

28 of 34 people found the following review helpful:

2.0 out of 5 stars An ironic title, perhaps?, September 19, 2004

By	Ronald Davis (portland) - See all my reviews (REAL NAME)

What do you want to learn about business? Finance? Not here. Marketing & sales? Not here. Niche selection and competitive strategies? Not here. Believing in yourself? Tony Robbins does it better. Management techniques and strategies? Nope.

What does that leave? Anecdotes about people Kennedy has worked with/for.

This is the least of Kennedy's books. If reading it is in your future, use the local library. (I did, thank heavens.)

21 of 26 people found the following review helpful:

1.0 out of 5 stars Not a great book at all, February 15, 2005

By	R. V. Hatcher (Boston) - See all my reviews (REAL NAME)

The litmus test for any book on selling is, will it help me make my numbers? Any book that doesn't do that doesn't deserve to be on the shelf in my book. Boy, was I sucked in by this one.

I read this book based upon the glowing reviews it received. All I can say it that they must be friends of the author or paid reviews because this book is one of the least effective books on selling I've ever read.

If you want to base your career on things like "Create good guilt" (wow, nothing like a little manipulation, huh?), or "Create Differentiation" (now, there's a brand new concept) (both of these are from page 87 which I pulled at random).

Save your money. If you want to CLOSE BUSINESS then get Strategic Selling or Conceptual Selling, both classics that will help you make your numbers.

Good selling,

Bob

7 of 9 people found the following review helpful:

5.0 out of 5 stars Get This One Lesson From Dan's Book, October 6, 2004

By	Steve Pohlit "Steve Reports" (Largo, Florida) - See all my reviews (REAL NAME)

If you are committed to achieving a measure of success as you define it, you are going to have periods where your core values are tested to the limit. Dan emphasizes this point with his own personal history and experiences of other people he has known. Dan's presentation should leave a lasting impression.

Once you let this lesson sink into you brain and you are OK with it, the book then helps you minimize the frequency of those challenges by telling you very clearly the principles of entrepreneurial success.

This is not a how to book. One paragraph in Dan's book can be the subject of an entire book or course. If you have the experience to know what to do, then this is a great roadmap and you should make this book an appendage. If you don't have the experience, then you will need to do some additional research (resources readily available everywhere) to develop precise action steps for your business.

While Dan touches on being a manager and much of Dan's advice is applicable to traditionally organized companies, the material is directed toward the entrepreneur. If you are operating your own company, you will need more guidance on establishing a system for maximizing cash profits. Often companies use consultants for that purpose.

You either love this man's material or hate it. Some people are not able to get past his style. Those who enjoy Dan's view of business success and life, benefit greatly from his insight. My clients and select others will receive this book as a gift this holiday season. I loved the book. I have it on my desk with parts underlined, annotated and I am developing separate action steps for areas of my business I need to strengthen. Buy the book and then use the book.

Steve Pohlit, Owner
Exec Net Consulting