From the Back Cover
Do it betteron your own!
Advertising can be a daunting yet necessary expense for most entrepreneurs. Now you can avoid costly mistakes by doing it rightright from the start. Learn from expert Kathy J. Kobliski as she demystifies the advertising industry by sharing inside information and professional advice on promoting your businesswithout the high price of an agency.
Using clear definitions, entertaining analogies and a conversational tone, Kobliski will walk you through the entire marketing process, pointing out hazards and opportunities along the way, including:
Ø Comprehensive strategies for promoting your business via a variety of media such as TV, radio, print, direct mail, transit and the internet Ø Easy-to-use work sheets to identify media outlets, monitor changes, track results and analyze the strengths, weaknesses and threats to your business Ø Countless strategies for saving time and money, including how to enlist professional help for free and reduce costs 15% by becoming an in-house agency
If youre feeling overwhelmed by the costly and confusing aspects of advertising, now is the time to take control. This guide will ensure the successful launch of your next campaign.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide