Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More (Hardcover)

~ David Garfinkel (Author) "It's so effective because it forces readers to become acutely aware of a problem they have in the area you've identified..." (more)
Key Phrases: proven headline, using this headline, headline package, Which Ones Do You Want, You'll Hate Yourself Later, John Hancock (more...)

Editorial Reviews

Product Description

IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results! In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! "David Garfinkel is the best copywriter I know." - Jay Conrad Levinson, author, best-selling Guerrilla Marketing series

About the Author

David Garfinkel has been described as ?the world's greatest copywriting coach.? He's a successful results-oriented copywriter and the author of ?Advertising Headlines That Make You Rich, ? which shows you how proven money-making headlines customized for your business can increase your profits by 1700%. Publishing History: eBook Secrets Exposed, The New Art of Public Speaking, Advertising Headlines That Make You Rich Marketing and Publicity Information: Author speaking tour, Book signings, Habitat for Humanity Building Partner

Product Details

• Hardcover: 133 pages
• Publisher: Morgan James Publishing (March 20, 2006)
• Language: English
• ISBN-10: 1933596252
• ISBN-13: 978-1933596259
• Product Dimensions: 9.1 x 6.3 x 0.7 inches
• Shipping Weight: 12.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (15 customer reviews)
• Amazon.com Sales Rank: #247,259 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Powerful, Practical, and Profit Producing..., August 22, 2007

By	Michael Hudson "Business Growth Coach" (Lewes, DE) - See all my reviews (REAL NAME)

David Garfinkel is a master copywriting teacher. Period. End of story.

In this practical guide to writing headlines he provides a solid foundation upon which you can build to create your own powerful, profit-producing headlines...which is just what the title promises. No more, no less. The book doesn't bog you down in theories of what works and what doesn't, it doesn't waste your time with lengthy explanations of underlying logic, and it doesn't overwhelm you with too much information. It cuts to the chase, gives you specific formats you can use to create effective headlines,and provides reinforcing information to support your implementation...which is exactly what I expected and wanted, and what the title led me to believe I would get.

BOTTOM LINE: No disappointment here. I have no axe to grind in debating who is the best copywriter in the world and no interest in looking for solutions that don't work. I wanted a great tool that would help me write headlines that would grow my business...Garfinkel's book delivered exactly that and I will anxiously await his next!

Dr. Michael Hudson
www.BigIdeaGuru.com

3 of 3 people found the following review helpful:

5.0 out of 5 stars Makes Writing Killer Headlines and Copy a Snap, April 8, 2007

By	Michael J. Straumietis (Palm Springs,CA) - See all my reviews (REAL NAME)

I have bought all of Dave Garfinkels books,cd's and everything else I can get my hands of his. You know why? It really really works and I have found he always over delivers on his products and promises, which is a rare commodity in today's world. I like his products so much I became a coaching student of Davids. His marketing insights go way beyond just copywriting. I just wrote a sales letter for my wife's mortgage company that beat a letter I paid thousands of dollars for. How did i do it? Simple I followed everything David has taught me. I am the CEO of a multi national 20,000,000.00 a year plant nutrient company(Advanced Nutrients). Davids teachings have been worth easily 5,000,000.00 (thats right 5 million dollars that is not a misprint) extra this year to my business. Absolutely buy this book! I have my copy next to my computer when ever I write.

5 of 6 people found the following review helpful:

5.0 out of 5 stars If You Could Only Afford 1 Book On Writing Cash-Sucking Headlines... This Is It!, April 11, 2007

By	Hollywood Copy Guy "Hollywood Copy" (Los Angeles, CA) - See all my reviews

If anyone knows anything about David Garfinkel, it's that
he's referred to by other professionals as "The World's
Greatest Copywriting Coach." And that isn't some empty
title either...

I began following his writing a little over a year ago,
when I first got interested in writing advertising copy.

After investing in the book, and following through with
what he was teaching... my writing career took off.

In the last year, I've literally gone from unpaid newbie
to 6 figures and it's all thanks to David's teachings.

This book is a great introduction... a brilliant shortcut
to copywriting success.

On a side note: If you ever get a chance to go to one of
his copywriting seminars... GO. Even if you're only
looking to write copy for your own business, David
Garfinkel can show you how to make your profits soar!

And it's all through the use of his copy secrets and the
simple-stupid genius of his templates.