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Earn more. Learn More. It’s that Easy. Attention retailers: Are you feeling a bit overworked and thinking you’re not nearly as profitable compared to the effort you’re putting in? While this book won’t get the carpet vacuumed or your orders put away, it will show you how to generate a higher cash return and help you achieve the success you do deserve. This is not another how-to retail book; there are plenty of those. There are no fancy theories or case studies here. Who running a store has time for that? Instead, this is a collection of fun and practical lessons written for retailers - by a retailer. They cover the crucial aspects of your business – strategy, marketing, customer service, operations, and employee relations. From them, you’ll learn how to: ·Instantly drive more traffic, more business, and more loyal customers through your door. ·Create a better ROI for your marketing and advertising dollars. ·Attract and retain the best staff possible. ·Get more cha-ching for your hard work. Learn more. Earn more. It’s that easy.
From the Back Cover
The Profitable Retailer is filled with ideas and concepts to keep my creative juices flowing and help me keep my ninety stores going and growing. Whether you have, one hundred, or one thousand stores, this book will help you improve your business/ - JERRY KOHL, CEO, Brighton
I have both enjoyed and profited from Doug's musings for some time now and not just because of his eagle eye and experience with retail, but also because of the warmth and good humor with which he delivers his messages. - MARK AUSTEN, CEO Office Club U.K.
Doug Fleener is a veteran retailer with over twenty-five years of hands-on retail experience with world-class retailers including Bose Corporation and The Sharper Image. His expertise has been citied in The Washington Post, Entrepreneur Magazine, The Christian Science Monitor, and Business 2.0.
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